SIS (Sports Information Services), the leading provider of 24/7 live betting services, has introduced two new 49’s daily draws, Brunchtime and Drivetime, to the global market, expanding the reach of the industry’s most recognisable live fixed odds numbers draws offering.
Both additional daily draws are now live with SIS partners across retail and online channels, offering players worldwide twice as many daily opportunities to engage with the popular fixed-odds product.
The global debut of the additional draws follows a successful launch with Betway in South Africa earlier this year, where the enhanced schedule achieved notable growth in player engagement. Brunchtime and Drivetime draws will take place at 11.49 am and 4.49 pm respectively, adding to the existing Lunchtime, 12.49 pm, and Teatime, 5.49 pm, schedule (all times UK).
Broadcast live from UK studios, all 49’s draws are produced by SIS as an end-to-end solution, ensuring the highest standards of presentation, integrity and reliability. SIS’s 49’s presenters continue to play an essential role in engaging audiences across live broadcasts and social media, driving strong social interaction and community engagement worldwide.
With more than 330,000 live draws delivered annually, the SIS numbers portfolio – also including 39’s and Fast 15’s – continues to perform strongly worldwide, appealing to players seeking lower-stake, quick-win betting formats.
Jess Mills, Head of 49’s at SIS, added: “Our aim has always been to evolve 49’s in ways that complement both operator needs and player preferences.
“Brunchtime and Drivetime build on what makes the brand so relatable and engaging in the first place – draws that naturally fit into players’ daily routines, supported by personable presenters and strong social media interaction. This expansion enhances a product with proven, long-lasting appeal, giving audiences worldwide even more accessible, engaging touchpoints throughout the day.”
Industry Perspective
SIS’s expansion of its 49’s draw schedule reflects the growing demand for frequent, low-stakes betting content across global markets. Fixed-odds numbers games have demonstrated consistent appeal in markets where traditional lottery products face regulatory restrictions or where operators seek differentiated content streams.
The strategic timing of Brunchtime and Drivetime draws addresses a critical gap in the daily betting calendar, positioning content during typically quieter mid-morning and late-afternoon periods. This schedule optimization allows operators to maintain player engagement throughout the day, particularly valuable for retail environments seeking consistent footfall and digital platforms looking to extend session times.
The successful Betway trial in South Africa provides validation for the expanded format in emerging markets, where numbers games traditionally perform well. With SIS delivering over 330,000 draws annually across its numbers portfolio, the addition of two daily 49’s draws represents significant inventory expansion for partners operating in markets where live draw content drives substantial betting activity.
