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Home » Canada Online Gambling: Traffic Rankings and Licensing 2026

Canada Online Gambling: Traffic Rankings and Licensing 2026

Bartosz Hrydziuszko by Bartosz Hrydziuszko
March 24, 2026
in Industry Trends
Reading Time: 11 mins read
Stake.com leads Canadian gambling traffic with 21M visits as Ontario's C$4bn market matures and Alberta prepares its competitive licensing framework.

Stake.com leads Canadian gambling traffic with 21M visits as Ontario's C$4bn market matures and Alberta prepares its competitive licensing framework.

Stake.com drew 21 million visits from Canadian users in a single month, more than double the traffic of the country’s largest government-run gambling platform, Loto-Québec, at 10.2 million. The data, based on the latest available monthly traffic figures, puts the crypto casino firmly at the top of Canada’s online gambling market by reach, ahead of established North American sportsbooks, provincial lottery platforms, and legacy European operators now competing for Canadian players.

The ranking exposes a defining tension in Canada’s online gambling landscape. The country’s most visited gambling sites are overwhelmingly offshore-licensed. Ontario is the only province operating a competitive, multi-operator regulated market. The rest of Canada remains a patchwork of government monopolies, grey-market offshore access, and a second provincial framework in Alberta that has not yet gone live.

How Canada Regulates Online Gambling

Canada does not have a single federal gambling regulator. Part VII of the Criminal Code prohibits gambling as a general rule, but Section 207 carves out exceptions by granting provinces and territories the authority to conduct and manage lottery schemes, a term broad enough to cover lotteries, casinos, sports betting, and online gaming.

The practical result is that each province sets its own rules. Three distinct regulatory models have emerged.

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Ontario operates the most commercially significant framework. The province launched its competitive iGaming market in April 2022, allowing private operators to register and compete under the oversight of the Alcohol and Gaming Commission of Ontario (AGCO), with market operations managed by iGaming Ontario (iGO). As of late January 2026, Ontario had 48 licensed private operators running 82 gaming sites. The market generated C$4 billion in non-adjusted gross gaming revenue (NAGGR) during 2025, a 34% increase year on year, with total wagers reaching approximately C$98.3 billion. Cumulative revenue since launch has now exceeded C$10 billion.

Online casino gaming accounts for the bulk of activity. In December 2025, iCasino represented 87% of total handle and 75% of total revenue. Sports betting contributed around C$12 billion in wagers for the full year, while peer-to-peer poker remained a niche product constrained by Ontario-only liquidity rules.

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Québec, British Columbia, and Manitoba follow a second model: government-run monopoly platforms. Québec operates Espacejeux through Loto-Québec. British Columbia’s BCLC runs PlayNow.com, which also serves Manitoba under a shared agreement. These provinces do not license private operators. Content is curated centrally, and player access is restricted to the single provincial platform.

The third model is the grey market. In provinces outside Ontario, international operators licensed in jurisdictions such as Curaçao, Malta, or Gibraltar accept Canadian players without holding any Canadian provincial licence. This is where the majority of Canada’s top-traffic gambling domains operate. There is no federal law explicitly criminalising players who use offshore sites, and enforcement against operators varies by province. Manitoba secured a court injunction against Bodog in 2025, confirming provincial authority to act against unlicensed operators, but most provinces have not pursued similar actions.

The Kahnawake Gaming Commission, based in Kahnawàke, Québec, also issues licences to online gambling operators. These licences are recognised internationally but are not uniformly accepted by all Canadian provincial regulators.

Alberta Prepares to Open Its Market

Alberta is set to become the second Canadian province with a competitive, multi-operator online gambling framework.

The province passed Bill 16 in 2024, amending the Gaming, Liquor and Cannabis Act to create the legislative foundation for a market modelled on Ontario’s structure. The newly established Alberta iGaming Corporation (AIGC) began recruiting board members in late 2025 and opened operator registration on 13 January 2026.

The target is a market launch in spring or summer 2026. Operators applying in Alberta will face a separate licensing process from Ontario, administered by the Alberta Gaming, Liquor and Cannabis Commission (AGLC). Tax rates, technical standards, and responsible gambling requirements are still being finalised.

Alberta’s existing online gambling offering is limited to PlayAlberta.ca, the single government-run platform managed by AGLC. The province’s brick-and-mortar casinos generate roughly C$1.4 billion annually. A competitive iGaming market could expand total gaming revenue rather than cannibalise existing land-based operations, according to industry analysts.

If the Alberta model succeeds, it could accelerate conversations in other provinces. British Columbia and Québec would face public scrutiny if Alberta’s market significantly outperforms their lottery-run platforms. For international operators, a second major Canadian licence shifts the investment calculation from an Ontario-only opportunity to a multi-province one.

Government Lotteries and Provincial Platforms

Canada’s provincial lottery corporations remain significant players in the gambling market, both online and offline.

Loto-Québec operates Espacejeux, the province’s exclusive online casino and sports betting platform, alongside its traditional lottery products. It is the second most-visited gambling domain in Canada with 10.2 million monthly visits, reflecting the sheer size of Québec’s francophone market and the absence of licensed private competition.

BCLC runs PlayNow.com for British Columbia and, under a cross-provincial arrangement, Manitoba. The platform offers online casino games, sports betting, and lottery products through a single government-managed interface.

PlayAlberta.ca currently serves as Alberta’s only regulated online gambling site. Its traffic of 367,000 monthly visits places it tenth in the Canadian rankings, well behind the offshore operators and major US sportsbooks that accept Alberta residents. That gap is precisely what Alberta’s forthcoming competitive framework aims to address.

Ontario Lottery and Gaming (OLG) operates separately from the privately licensed iGaming market. OLG runs its own sportsbook (PROLINE+) and online casino, reporting results independently of iGaming Ontario. Its figures are not included in iGO’s C$4 billion revenue total.

Across the provincial lottery systems, a common thread is clear: government platforms generate steady revenue from captive markets but attract significantly less traffic than private operators competing for players in the grey market. The gap between Loto-Québec’s 10.2 million visits and Stake.com’s 21 million illustrates the pull of crypto-native platforms that offer broader product catalogues, faster transactions, and aggressive promotional strategies.

Canada’s Top 16 Gambling Domains by Traffic

The following table ranks the 16 most-visited online gambling domains in Canada by monthly visits. Mobile share, year-on-year traffic growth, and licensing jurisdiction provide the key context for each domain.

# Domain Monthly Visits Mobile Share YoY Change
1 stake.com 21.02M 81.66% +49.26%
2 lotoquebec.com 10.21M 78.33% +48.4%
3 tonybet.com 870.86K 76.87% -36.35%
4 gamdom.com 775K 71.17% +96.48%
5 bet365.com 694.5K 34.63% +4.69%
6 draftkings.com 536.2K 58.02% +10.76%
7 fanduel.com 448.66K 60.06% -22.56%
8 betvictor.com 425.77K 95.86% +1,633%
9 spincasino.com 370.58K 79.72% -2%
10 playalberta.ca 367.22K 78.69% -11.35%
11 sportybet.com 333.09K 91.39% +115.9%
12 betway.com 290.78K 32.73% +0.84%
13 partycasino.com 248.24K 91.17% -0.16%
14 playojo.com 246.07K 92.66% +15.04%
15 leovegas.com 174.85K 66.37% +56.45%
16 pokerstars.com 169.35K 65.31% +11.95%

What the Rankings Reveal

Stake.com dominates the Canadian market with 21 million monthly visits, a 49.26% year-on-year increase. The Curaçao-licensed crypto casino, founded by Ed Craven and Bijan Tehrani through parent company Easygo in 2017, has made Canada its single largest traffic source globally. According to SimilarWeb data, Canada was the top country sending desktop traffic to stake.com in the most recent reporting period. The platform operates across most Canadian provinces but is blocked in Ontario, where it does not hold an AGCO licence. Stake has indicated it is working on a dedicated Stake.ca platform for Ontario, though the launch has been delayed multiple times. Its dominance in the rest of Canada, built on crypto-first transactions, influencer marketing, and a broad game catalogue, underscores how much of the Canadian market still sits outside provincial regulation.

Loto-Québec holds second position at 10.2 million visits, up 48.4% year on year. The growth reflects the strength of a government monopoly operating without private competition in Canada’s second most populous province. Loto-Québec’s Espacejeux platform is the only legal option for Québec residents seeking online casino or sports betting products.

TonyBet recorded the sharpest decline in the top five, with traffic falling 36.35% to 870,860 visits. The Lithuanian-origin operator, licensed in multiple European jurisdictions, has seen its Canadian footprint shrink as competition from crypto platforms and US sportsbooks has intensified.

Gamdom, another Curaçao-licensed crypto casino, nearly doubled its Canadian traffic with 96.48% year-on-year growth. The platform, founded in 2016, built its early reputation around esports and CS:GO skin betting before expanding into a full casino and sportsbook. Its 71.17% mobile share is the lowest among the top four, suggesting a player base that still skews toward desktop, consistent with its gaming-community origins.

Bet365 sits fifth with 694,500 visits, growing a modest 4.69%. Its unusually low mobile share of 34.63%, the lowest in the entire ranking, suggests a substantial proportion of Canadian bet365 users access the platform via desktop, which is atypical for sports betting operators.

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DraftKings and FanDuel, the two dominant US sportsbooks, hold sixth and seventh positions. DraftKings grew 10.76% to 536,200 visits, while FanDuel declined 22.56% to 448,660. Neither operator holds a commanding position in Canada relative to their US market share, reflecting the structural differences between the two countries’ regulatory frameworks.

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BetVictor produced the most striking growth figure in the entire ranking: a 1,633% year-on-year traffic increase to 425,770 visits. The UK-heritage operator, founded in 1946 and now headquartered in Gibraltar, holds an AGCO licence for Ontario and operates under its Gibraltar licence in the rest of Canada. BetVictor entered Ontario’s regulated market in September 2022 and has expanded aggressively across Canada, including a sponsorship deal with the Canadian Elite Basketball League. The 95.86% mobile share, the highest in the ranking, indicates an almost entirely mobile-first user base.

PlayAlberta.ca, Alberta’s government-run platform, ranks tenth with 367,220 visits, down 11.35% year on year. The decline occurred against a backdrop of rising offshore competition and may accelerate pressure on the province to launch its competitive framework. Once Alberta’s multi-operator market goes live, PlayAlberta will compete directly against private operators for the first time.

SportyBet, at 333,090 visits with 115.9% growth, is an unexpected entrant. The platform, primarily known in African markets, appears to be gaining traction among Canada’s diaspora communities. Its 91.39% mobile share is among the highest in the ranking.

LeoVegas, now owned by MGM Resorts following its 2022 acquisition, grew 56.45% to 174,850 visits. The brand operates under an MGA licence in Canada outside Ontario and continues to build on its mobile-first reputation.

PokerStars, owned by Flutter Entertainment, recorded 169,350 visits with 11.95% growth. Flutter announced in March 2026 that PokerStars will operate exclusively on the FanDuel platform in North America, including Ontario, with a full migration scheduled for later in 2026. The consolidation will end PokerStars as a standalone product in regulated Canadian markets.

Outlook

Canada’s online gambling market is splitting along two clear lines. Ontario has built a C$10 billion regulated market in under four years, with 48 operators, 1.27 million active accounts, and a maturing revenue-per-player metric that reached a record C$334 in 2025. Alberta’s competitive framework could go live within months, creating a second entry point for private operators.

Outside those two provinces, the market remains defined by offshore access. Stake.com’s 21 million monthly visits, Gamdom’s near-doubling of traffic, and BetVictor’s explosive growth all occurred primarily in provinces where no competitive private licensing exists. The question facing the remaining provinces is how long that status quo holds. Manitoba’s 2025 court action against Bodog suggests some jurisdictions are prepared to pursue enforcement. Others, including British Columbia and Québec, continue to bet on their government monopoly models producing sufficient channelisation.

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For operators and suppliers evaluating the Canadian market, the timing matters. Alberta’s registration is open, Ontario continues to scale, and the offshore grey market that currently drives most of Canada’s gambling traffic faces a gradually narrowing window.

Source: Semrush, SimilarWeb, iGaming Ontario

Tags: North America
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Bartosz Hrydziuszko

Bartosz Hrydziuszko

Bartosz Michael brings over a decade of expertise to the iGaming industry, specializing in European gambling markets, regulatory compliance, and operator analysis. With 233 published articles covering everything from licensing developments to market expansions across jurisdictions including the UK, Malta, Sweden, and emerging European markets, Bartosz has established himself as a trusted voice for industry professionals seeking actionable insights. His deep understanding of cross-border gambling regulations, responsible gaming initiatives, and compliance frameworks makes his content essential reading for operators navigating the complex European regulatory landscape. Throughout his 10+ years in iGaming journalism, Bartosz has developed extensive relationships with regulatory bodies, gaming authorities, and industry stakeholders across Europe. His investigative approach to covering licensing disputes, regulatory reforms, and market entries has helped operators, suppliers, and legal professionals stay ahead of legislative changes. Whether analyzing MGA directives, UKGC consultations, or Curaçao licensing reforms, Bartosz delivers comprehensive coverage that bridges the gap between regulatory complexity and practical business application, making him an invaluable resource for compliance officers and gaming executives alike

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