The Malta-headquartered operator, which employs more than 2,300 staff across 87 countries, published its 2024 Environmental, Social, and Governance Report in July 2025, outlining measurable progress across multiple operational areas. The report comes during a period of robust growth for Germany’s iGaming sector, which generated approximately €3.3 billion in online casino revenue in 2024, with sports betting representing the largest segment at 56% of online gaming revenue.
Tipico’s performance in 2024 was marked by several key achievements in player protection. The company maintained turnover generated by customers exhibiting potentially problematic gambling behavior below 1.5%, with the figure dropping to just 1.1% in the second half of 2024. This metric represents a significant improvement on 2023 figures and demonstrates the operator’s commitment to early identification and intervention for at-risk players.
"This ESG report reflects our commitment to long-term value creation for all stakeholders, and it shows that growth and responsibility go hand in hand at Tipico," said Axel Hefer, CEO of Tipico, who was appointed to the role in July 2024. "We are very proud of the progress we’ve made in 2024 – the year of the UEFA Euro."
The operator launched its first nationwide responsible gaming television campaign in 2024, reaching over four million viewers across sports broadcasts and social media platforms. Tipico continues to fund research and treatment programs through partnerships with academic institutions including the gambler clinic of IAP TU Dresden and the Department of Addiction Research at the University of Lucerne.
Employee development remained a priority throughout 2024, with Tipico delivering more than 15,000 training hours across its operations. The training programs focused on leadership development and career progression for staff working across the company’s headquarters in St. Julian’s, Malta, and key locations in Karlsruhe and Munich.
Environmental sustainability saw marked improvement during the reporting period. Tipico reduced Scope 2 CO₂e emissions by 41% compared to 2023, bringing the company closer to its long-term target of eliminating Scope 1 and 2 emissions by 2030. For the first time, the operator measured waste generation and increased recycling rates across its Malta, Karlsruhe, and Munich offices, with plans to expand the initiative to additional offices and Tipico retail shops.
Christian Wurzinger, CFO of Tipico, who joined the company in January 2025, commented: "Our ESG strategy is about building a sustainable, forward-looking organization that puts people first and sets consumer protection, integrity and our people at the core of all our operations. Our achievements in responsible gaming and the ongoing development of our teams are a strong testament to this commitment."
The operator received ISO 14001 certification in 2025 following the implementation of environmental management systems across its operations. This certification followed preparation work conducted throughout 2024, including waste management assessments and recycling rate improvements.
Tipico operates more than 1,250 retail betting shops across Germany and Austria through its franchise network, employing over 6,000 people when including franchise operations. The company holds a German sports betting concession from the Darmstadt Regional Council, granted in October 2020, making it one of the first operators to receive nationwide licensing under Germany’s Fourth Interstate Treaty on Gambling.
In June 2024, Tipico sold its U.S. sportsbook and online casino product and technology platform to LeoVegas, a subsidiary of MGM Resorts International, allowing the company to focus resources on its core European markets.
Germany’s iGaming market is projected to generate approximately €14.1 billion in total gambling revenue in 2024, with the online segment expected to grow at approximately 10% annually. The market is characterized by high smartphone penetration of over 95% among internet users aged 16-64, with mobile platforms accounting for 70% of online gaming revenue.
Tipico maintains strategic partnerships with major German football organizations, serving as an official partner of the Bundesliga, 2. Bundesliga, and DFB Pokal since 2018. The company extended its partnership with FC Bayern Munich in multiple renewals, most recently securing rights through the 2024-25 season as a platinum partner. In 2024, Tipico became an official co-partner of both the DFB Pokal and DFB Women’s Pokal, further cementing its position within German football.
The operator’s market leadership position places it at the forefront of Germany’s regulated iGaming sector, which has undergone significant transformation since the implementation of nationwide licensing regulations in July 2021. Sports betting accounts for approximately 90% of bets placed with Tipico and 80% of turnover, reflecting the company’s deep integration with German sports culture.
Tipico processes an average of five million bets per day from sports fans in Germany, operating through its multichannel platform that includes online portal http://www.tipico.de, mobile applications, and stationary betting shops. The digitalization of Tipico retail locations connects online and offline experiences for customers across all touchpoints.
The company is backed by CVC Capital Partners, which acquired a majority stake in 2016. Tipico was founded in Malta in 2004 by Dieter Pawlik, Oliver Voigt, and Mladen Pavlovic, with roots tracing back to a single betting shop in Karlsruhe, Germany in the late 1990s.
Looking forward, Tipico remains focused on maintaining its market leadership while advancing its ESG commitments across responsible gaming, environmental sustainability, and workforce development. The company continues to work with external partners from science and aid sectors to refine player protection measures based on scientific models for early identification of risky gaming behavior.
Germany’s iGaming regulatory environment continues to present both opportunities and challenges, with industry observers anticipating potential revisions to the Interstate Treaty during 2025. Key regulatory discussions center on advertising restrictions, deposit and stake limits, and channelization rates, which currently stand at 60-70% for sports betting compared to just 20-40% for online slots.
Tipico holds licenses from both the Darmstadt Regional Council in Germany and the Malta Gaming Authority, ensuring compliance across all operational territories. The company supports FIFA’s Early Warning System, informing associations and organizers of any suspicious betting activities detected on its platform.
About Tipico
Tipico Co. Ltd. is an international provider of sports betting and casino games headquartered in St. Julian’s, Malta. The company operates licensed betting services in Germany, Austria, and other European markets through its online platforms and franchise network of more than 1,250 retail locations. With over 2,300 employees across its corporate operations and more than 6,000 in its franchise network, Tipico serves millions of customers daily through its multichannel offering. The company holds gaming licenses from the Malta Gaming Authority and German regulatory authorities.
