The double launch follows the successful integration of 24/7 live racing and events-based esports content within Midnite’s modern, tech-driven sportsbook platform, which delivers a next-generation betting experience across sports, esports and slots.
Built with a technology-first approach, the Midnite platform now benefits from over 60,000 additional annual horse and greyhound racing events, from more than 170 racecourses and tracks across six continents.
Midnite’s platform also has access to Competitive Gaming’s complete suite of over 225,000 H2H Global Gaming League™ eSoccer and eBasketball matches, which are proven to add as much as 10% in value to basketball and soccer verticals on sportsbook platforms.
Competitive Gaming stands at the forefront of high-integrity esports content, having become the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard.
The launch further cements SIS as a premium provider of value-adding, high-quality content for operators in regulated markets worldwide.
Matt Smith, Customer Growth Manager at SIS, said: “We are proud to bring our 24/7 live racing and Competitive Gaming content to Midnite, a brand that aligns with our commitment to innovation and quality. This integration is a great example of how our high-margin, always-on portfolio can support the growth of ambitious operators and enhance the overall user experience.”
Zach Amin, Vice President of Sportsbook at Midnite, said: “SIS live racing and H2H Global Gaming League™ offer an ideal fit for our platform and our players. We are focused on building a top-tier sportsbook, and the ability to deliver engaging, round-the-clock betting opportunities plays a key role in that.”
Industry Perspective
SIS’s partnership with Midnite reflects the growing demand for always-on betting content in competitive UK markets. The integration of 24/7 live racing and H2H Global Gaming League content addresses a critical operator need: maintaining player engagement across multiple dayparts and sporting verticals.
The racing content library, spanning 170 racecourses across six continents, provides Midnite with geographic diversity that supports round-the-clock betting opportunities regardless of time zone. This global coverage is particularly valuable for operators targeting players who engage outside traditional UK racing hours.
Competitive Gaming’s ESIC Gold Standard certification represents a significant differentiator in the esports betting sector, where integrity concerns have historically limited mainstream sportsbook adoption. The addition of 225,000 annual eSoccer and eBasketball matches offers Midnite’s player base consistent betting inventory in popular esports categories, while the reported 10% value addition to basketball and soccer verticals suggests meaningful cross-sell potential between traditional sports and esports content.
