Jogo Global, a leading developer of Fast Games and premium casino content, together with ITV Studios, is set to unveil a brand-new Fast Game featuring the globally recognised entertainment brand The Voice, launching in time for ICE 2026.
Fast Games are one of the fastest-growing verticals in regulated gaming, combining rapid gameplay, multiplayer mechanics, and strong social engagement. Developed by Jogo Global for online, mobile, and land-based platforms, the category spans a wide range of formats including Crash, Spin, Mines, HiLo, Pick and Reveal, and more.
In The Voice: Pick, players choose one of four iconic red chairs, hoping it turns in their favour. Each successful turn unlocks the next round with increased rewards. Players can cash out at any time or continue for a chance at the ultimate payout — but choose wrong, and the performance comes to an end.
Featuring dramatic stage lighting, signature music cues, and the unmistakable atmosphere of the show, The Voice: Pick delivers a high-energy, decision-driven experience where every round balances risk, reward, and timing.
David Marcus, CEO of Jogo Global, said: “The Fast Games category continues to flourish, and we’re excited to unveil a new title featuring one of the world’s most recognisable entertainment brands in time for ICE 2026.
“The Voice: Pick showcases exactly what this vertical does best — instant engagement, strong IP integration, and gameplay that keeps players coming back. We look forward to showcasing this title alongside our growing portfolio in Barcelona and welcoming partners to meet with us at ICE.”
Steve Watling, SVP – Gaming, ITV Studios, added: “The Voice is a globally loved brand built around tension, choice, and big moments — which makes it a natural fit for the Fast Games format. Jogo Global has done an excellent job translating the essence of the show into a compelling interactive experience that feels authentic, energetic, and true to the brand.”
Jogo Global will be showcasing The Voice: Pick alongside its expanding Fast Games and casino content portfolio at ICE 2026. To arrange a meeting, or to learn more, visit the Jogo Global team in Hall 2, Barcelona Suite B12, Level 1 at Fira, or get in touch directly.
Industry Perspective
The partnership between Jogo Global and ITV Studios demonstrates the growing convergence between entertainment IP and Fast Games development. As operators seek differentiated content to capture player attention, branded games leveraging recognizable entertainment properties offer immediate market appeal.
Fast Games continue to emerge as a critical vertical for regulated markets, offering operators rapid engagement mechanics that complement traditional casino offerings. The Voice: Pick’s red chair selection mechanic translates the show’s tension directly into gaming action, creating an intuitive experience for both fans and new players.
This launch timing for ICE 2026 positions Jogo Global strategically as the industry gathers in Barcelona, highlighting the company’s expansion beyond traditional casino content into high-growth verticals.
