InsightPlay.ai, the enterprise AI transformation partner for the global iGaming industry, has announced the successful raise of a $500K Seed funding round, backed by an exceptional group of industry veterans and strategic angel investors with deep expertise across gaming, payments, data, marketing and SaaS.
The funding will support InsightPlay.ai’s mission to transform how iGaming operators acquire, retain and reactivate players through enterprise-grade conversational AI Agents, compliance-first architecture and real-time business intelligence. The company is already delivering measurable impact at scale across multiple regulated markets.
InsightPlay.ai currently works with leading operators and affiliates across Latin America, Europe and North America, achieving industry-leading results in player reactivation, engagement and operational efficiency, all while meeting the highest standards for data governance and strict compliance standards.
Javier Troncoso, CEO of InsightPlay.ai said, “The backing we’ve received reflects a shared belief that AI in iGaming must move beyond isolated features and into core infrastructures.
“Our focus is building technology that operators can trust, scale and govern across regulated markets.”
Cristian Barbosa, COO of InsightPlay.ai, added: “From day one, we set out to build a company driven by customer outcomes, not technology for technology’s sake. By combining innovation, product vision and deep gaming expertise, we’re positioned to create lasting, industry-wide impact.”
The Seed round brings together an exceptional group of angel investors, including Jeffrey Haas (ex-Evoke, DraftKings, PokerStars), Marc Pedersen (Former CEO, Better Collective North America) and Benjie Cherniak (ex-Scientific Games, Don Best Sports), alongside additional industry-backed angels.
InsightPlay.ai will showcase live AI activations at ICE Barcelona 2026, demonstrating real-world use cases of conversational AI in sports betting.
“ICE is where innovation becomes reality,” said Javier. “We’re excited to show what enterprise AI truly looks like in iGaming.”
Industry Perspective
InsightPlay.ai’s funding round signals growing investor confidence in AI-driven solutions for the iGaming sector. The backing from veterans like Jeffrey Haas and Marc Pedersen validates the company’s compliance-first approach to conversational AI agents. As operators face increasing pressure to optimize player lifetime value while maintaining regulatory compliance, InsightPlay.ai’s focus on enterprise-grade infrastructure addresses a critical market need. The company’s presence across Latin America, Europe and North America positions it to capitalize on the global demand for AI transformation in regulated gaming markets.
