Fraser joins Yaspa’s executive team at a pivotal moment of international expansion. He brings over two decades of commercial leadership experience across the payments ecosystem, having held senior leadership roles at industry players such as Cybersource, Visa and Paysafe.
With a career focused on navigating complex payment landscapes, he brings expertise in high-growth, regulated verticals, including iGaming, crypto, and fintech.
In his new role as CRO, Fraser will oversee Yaspa’s global commercial strategy, focusing on scaling the company’s Intelligent Payment platform,which combines open banking with AI-driven customer insights, across the UK, Europe, and North America.
Yaspa CEO James Neville said:
“We are thrilled to welcome Justin to the team during this period of rapid acceleration. His deep expertise in navigating complex regulatory environments and his proven track record in scaling payment solutions are invaluable assets as we expand our footprint in the US and beyond. Justin’s appointment further strengthens our leadership as we continue to help businesses lower costs, grow revenues, and enhance financial compliance through open banking.”
Justin Fraser said:
“Yaspa is at the forefront of the shift toward real-time payments. The company’s unique blend of open banking and AI-verified insights solves genuine friction for merchants, particularly in industries like iGaming. I am excited to join such an innovative team and look forward to driving the next phase of our commercial growth globally.”
Fraser will work closely with the recently bolstered US team, including the newly appointed US Sales Lead, Peter Kula, and US Senior Solutions Manager, Jackson Esoda.
This announcement follows a year of transformative growth for Yaspa, marked by the expansion of its workforce from 15 to 75 employees and the successful closing of a $12m investment round led by Discerning Capital. During this period, the company extended its global footprint with new operations in Atlanta and Leeds, while securing prestigious accolades including the 2025 Payments Award for Real-Time Payments Innovation and a position on the CB Insights Top 100 Fintech list.
Industry Perspective
Fraser’s appointment reflects the intensifying competition within the payments technology sector, particularly as open banking solutions gain traction in regulated verticals. His extensive background with major payment processors positions Yaspa to accelerate market penetration in North American iGaming markets, where instant payment solutions address critical operator challenges around transaction speed and player verification.
The timing of this leadership addition coincides with increased regulatory focus on payment processing in iGaming jurisdictions. Yaspa’s combination of real-time payments and AI-driven identity verification addresses two core compliance requirements operators face across multiple licensing territories. Fraser’s experience navigating complex regulatory frameworks at Paysafe and Visa provides valuable expertise as Yaspa scales its platform internationally.
The company’s rapid workforce expansion from 15 to 75 employees signals aggressive growth ambitions in the fintech payments space, with open banking technology increasingly positioned as an alternative to traditional card processing in high-risk verticals.
