Amusnet has expanded its Romanian market presence through a partnership with TotoGaming, launching Totolly Vamprize, a slot game built around local folklore and cultural themes.
The release represents Amusnet’s strategy of developing market-specific content designed to increase player engagement through regional relevance. The game combines vampire-themed storytelling drawn from Romanian tradition with mechanics selected for local player preferences.
Bespoke Content Strategy
Andreea Dumitrescu, Commercial Manager at Amusnet Romania, emphasized the company’s focus on customized game development. “Our bespoke games are a core part of our strategy, reflecting the strong, collaborative partnerships we build with casino platforms,” Dumitrescu stated. “By creating tailored content with TotoGaming, we deliver more relevant, differentiated experiences that align with industry insights showing bespoke games drive stronger engagement and long-term value for both operators and players.”
The partnership between Amusnet and TotoGaming combined technical development capabilities with market knowledge. TotoGaming’s Head of Product Marketing, Viktorya Harutyunyan, described the game as creating a “playful vampire universe” that extends beyond visual design to incorporate narrative elements and humor.
Game Features and Mechanics
Totolly Vamprize includes several features selected based on Romanian player preferences:
- Free Spins functionality
- Random Win Drops
- Buy Bonus Feature
- High-volatility gameplay mechanics
“It’s not just about spinning, it’s about exploring,” Harutyunyan noted, highlighting the game’s approach to player experience through story-driven content.
Development Partnership
Dumitrescu described the collaboration process between the two companies as efficient and professionally executed. “The synergy between our teams was exceptional,” she said. “Working alongside such high-level professionals ensured a seamless development process. It was a rewarding experience to see our collective vision come to life from a concept into a polished, high-quality product.”
The partnership reflects a broader industry trend toward localized content development, where suppliers and operators collaborate to create games tailored to specific regulatory markets and cultural preferences rather than deploying standardized content across multiple jurisdictions.
Amusnet operates in multiple European markets and maintains a portfolio of both proprietary and customized gaming content. TotoGaming holds gaming licenses in Romania and operates online casino and sports betting platforms in the market.
“We view our partnership with TotoGaming as much more than a standard business arrangement; it is a relationship built on mutual trust and shared growth,” Dumitrescu concluded.
Source: Amusnet
