Super Technologies, the parent company of Romania’s leading sports betting and casino brand Superbet, has signed an agreement to acquire Maxbet Online Romania, consolidating its grip on one of Central and Eastern Europe’s most valuable and rapidly evolving regulated gambling markets.
The deal, confirmed on 13 February 2026, awaits clearance from Romania’s Competition Council, and positions Super as the country’s dominant multi-brand operator at a pivotal moment for Romanian gambling regulation.
The Deal at a Glance
The acquisition will see Super Technologies absorb the full operations and customer portfolio of Maxbet Online — a Romanian-founded sportsbook and casino brand established in 2015 — integrating it into its broader entertainment platform alongside Superbet. The transaction also covers Maxbet Malta, the group’s EU licensing entity. Financial terms have not been disclosed by either party.
The signing took place earlier this week, with completion contingent on approval from Romania’s Competition Council. Until then, Maxbet Online customers have been assured of uninterrupted service, with gradual access to Super’s extended product platform to follow post-clearance.
Adam Lamentowicz, Chief Commercial Officer CEE at Super, laid out the strategic logic:
“The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market. Romania is a core pillar of our growth plan, and this transaction allows us to accelerate both our operational and commercial development through a diversified brand portfolio and a well-defined customer community.”
Manuel Bauer, CEO of Maxbet Online, added:
“Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution. Integration into the Super Group marks the next phase of that evolution. Combined with Super’s resources and technology platform, and our joint operational expertise, Maxbet brings proven local execution and deep product experience. This reinforces the foundations of the Maxbet brand and enables us to further elevate the experience for our customers across both digital and retail, while ensuring continuity, stability, and long-term opportunity for our people.”
Romania: A €752 Million Market Attracting Europe’s Biggest Operators
Romania’s regulated iGaming market was valued at €752.8 million in 2024 and is projected to reach approximately €1 billion by 2029, with a compound annual growth rate of 5.6%. That trajectory, combined with a channelisation rate above 90% and a tech-savvy population of over 3.7 million active online gambling users, has made the country one of the most targeted jurisdictions for European M&A activity.
Maxbet Online is not to be confused with the Serbian-based Maxbet group — a separate entity in which Flutter Entertainment holds a 51% stake. The Romanian Maxbet Online has operated independently since 2015, building a recognised brand across digital and retail channels. Its acquisition by Super brings together two of the country’s most established domestic-facing operators under a single ownership structure for the first time.
The competitive pressure driving this deal has been building for years. Entain entered the broader CEE region through its 2022 acquisition of Croatia’s SuperSport. Fortuna Entertainment Group continues to expand across multiple CEE jurisdictions. And Flutter’s position in Serbian Maxbet signals that global tier-one operators view the region as a long-term strategic priority — not a peripheral market. Super’s move is a direct response to that pressure.
A Regulatory Environment in Transition — and Why That Matters Now
The timing of this acquisition carries regulatory significance beyond pure commercial logic. Romania’s gambling sector is entering one of the most consequential legislative periods in its history.
Law 141/2025, which came into force in August 2025, raised the annual authorisation tax for online gambling from 21% to 30% of GGR — a substantial increase that has already reshaped operator economics and compliance planning. Annual licence fees for B2C operators were simultaneously standardised at a flat €300,000, regardless of turnover.
Beyond taxation, the country’s Games of Chance Law is now under active political scrutiny. The Liberal Party has proposed raising the minimum gambling age from 18 to 21 under legislation titled “Protecting the Age of Innocence.” The Save Romania Union (USR) has gone further, calling for a ban on untargeted advertising and sports sponsorships, time-based restrictions on online gambling promotions, and a full overhaul of ONJN, the national gambling regulator — citing what it describes as systemic governance failures in 2025.
ONJN President Vlad Soare, while defending the regulator’s progress on transparency and accountability, has himself called for a comprehensive reform of Romania’s gambling legislation, urging policymakers to build a “coherent and efficient framework” to replace what he termed a “morally outdated Gambling Law.”
For operators navigating this environment, scale matters. A larger, financially reinforced Super-Maxbet group is better positioned to absorb higher compliance costs, invest in enhanced responsible gambling infrastructure, and maintain the KYC and AML standards that are expected to face growing regulatory scrutiny in the revised legislative framework ahead.
Online and Land-Based: The Full Picture
Super’s retail network already spans over 1,200 betting outlets across Romania. Maxbet Online brings a complementary presence in the digital and hall-gaming space. Together, the combined entity will operate across the full spectrum of Romanian gambling channels — online casino, sports betting, and retail — creating a dual-channel operator of a scale not previously seen in the domestic market.
The land-based dimension is particularly relevant given recent regulatory changes. Slot hall operations in towns below 15,000 population have been prohibited since 2024, concentrating the retail segment in urban and peri-urban markets where both Superbet and Maxbet Online have established footprints.
Maxbet Online’s platform, previously built on EveryMatrix’s technology suite, will need to be assessed against Super’s proprietary technology infrastructure as integration planning proceeds after regulatory clearance is obtained.
Super’s Financial Position and Broader Ambitions
Super Technologies is controlled by founder and CEO Sacha Draghici. Blackstone holds a minority stake following an initial €175 million strategic investment in 2019, a partnership reinforced by a €1.3 billion refinancing agreement completed in 2025. The group operates commercial entities across Romania, Poland, Serbia, Belgium, and Brazil, with technology centres in Spain, the Netherlands, Croatia, the UK, and Romania.
The company has publicly signalled ambitions approaching €2 billion in annual revenue — a target that Romania, as its largest single market, will be central to achieving. The Maxbet Online acquisition is the most direct step yet toward that goal on home turf.
Source: Super Technologies
