Bragg Gaming Group has appointed Morten Tonnesen as chief operating officer and promoted Garrick Morris to executive vice president of global content for the US and Canada, as the Toronto-listed B2B supplier restructures its senior leadership ahead of an AI-first transformation it is targeting by 2027.
Tonnesen’s Background
Tonnesen brings more than 17 years of experience across iGaming, sports betting, and technology to the role. He co-founded BetWarrior, the LatAm-focused sports betting operator he later exited, and subsequently served as chief commercial officer at Shape Games before it was acquired by Kambi. From March 2024, he was chief growth officer at AI-powered CRM provider Xtremepush, a position he left in September 2025. Earlier in his career, he spent six years at PokerStars, finishing as director of group marketing.
“It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company.”
AI Transformation Targets
Tonnesen’s mandate as COO combines cost discipline with the delivery of Bragg’s AI programme. The company has set two specific targets for 2027: AI-enhanced products to be standard in more than 90% of new launches, and AI integrated into more than 75% of operational workflows. The appointments follow structural cost reductions Bragg announced in January 2026 and represent, in the company’s words, the final steps of that organisational realignment.
The “Bragg AI Brain” initiative has been running in parallel with strong content business results. Global content revenue grew 69% in full-year 2025 and 76% in Q4-2025 against Q4-2024. North American partnerships, including Hard Rock Bet and Caesars Entertainment, were central to that trajectory.
Morris Promotion Anchors North America
Garrick Morris joined Bragg in May 2024 as senior vice president commercial for the US and Canada. His move to EVP of global content reflects the weight Bragg is placing on that market. He brings over 15 years of iGaming experience, including stints as COO at Digital Gaming Corporation and operations manager at Microgaming. The promotion is distinct in scope from Tonnesen’s appointment — where Tonnesen focuses on internal efficiency and AI delivery, Morris is tasked with content growth and client development across North America.
Bragg CEO Matevž Mazij described the dual appointment as a structure designed to separate those two priorities clearly.
“I’m thrilled to welcome Morten to Bragg and congratulate Garrick on his promotion. Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in Content, Engagement, and Infrastructure and what we believe will be iGaming’s ‘AI-First’ company.”
Prediction Markets Positioning
The appointments also carry a strategic signal beyond their operational scope. Both Tonnesen and Morris referenced Bragg’s intention to enter the US prediction markets vertical in their appointment statements, and Mazij was explicit about the company’s ambitions in the space. With established financial platforms accelerating their prediction market strategies, Bragg is positioning itself as the B2B infrastructure layer for operators entering the segment.
“With Morten streamlining operations and Garrick focused on US and global content expansion, we also believe that we are uniquely positioned to provide the robust igaming ecosystems required by leading players in the evolving historical and live racing and prediction markets. We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, Sports, and Predictions.”
Alberta’s regulated online casino market, scheduled to open later in 2026, is among the near-term jurisdictions Bragg has indicated interest in. The company also flagged historical and live racing as adjacent verticals it intends to pursue alongside prediction markets.
Leadership Picture at Bragg
The Tonnesen and Morris changes complete the senior team reshaping Bragg has been carrying out since late 2025. Leadership restructuring across B2B iGaming suppliers has been a recurring feature of the sector as companies adjust their operational models to tighter cost requirements and new content verticals. At Bragg, the direction is now fixed: AI integration internally, content expansion in North America, and a wider claim on the prediction markets vertical as it develops regulatory shape in the US.
Bragg Gaming Group trades on the NASDAQ and TSX under the ticker BRAG.
Source: Bragg Gaming Group
