LeoVegas Group has completed the migration of all its Sweden-facing brands to its Tiger proprietary sportsbook platform, with the flagship LeoVegas brand and Nya Expekt the last to go live, following GoGoCasino and BetMGM earlier in the spring.
Sweden rollout completed in under two months
The group launched Tiger in Sweden in mid-April, when GoGoCasino secured a sports betting licence from Spelinspektionen and became the first LeoVegas brand in the country to run on the platform. BetMGM Sweden followed within weeks. The LeoVegas flagship brand and Nya Expekt have now completed the transition, bringing all four Sweden-facing brands onto the same proprietary stack in under two months.
Announcing the completion on LinkedIn, LeoVegas Group said it is “gearing up for a new chapter as a global tier-1 operator in control of our technical destiny.”
“In less than two months, we have transitioned all our brands in Sweden to our proprietary sportsbook, Tiger, and I am incredibly proud of this remarkable accomplishment. Many dedicated teams have worked diligently to ensure that sports enthusiasts in Sweden can enjoy this enhanced user experience right in time for the World Cup. Just as Rhino was pivotal to our early achievements, I believe Tiger will transform our operations, allowing us to be more agile, independent, and well-prepared for the future. Our previous launches have shown very encouraging results, and I’m eager to see how all the dedication from Team Leo pays off.” — Mattias Wedar, CEO, LeoVegas Group
Tiger’s origins and platform capabilities
LeoVegas Group acquired Tiger from Tipico in 2024, after the German-headquartered operator exited the US market. The deal was facilitated through MGM Resorts International, LeoVegas Group’s parent company, which purchased Tipico’s technology stack when the business wound down its US operations.
The platform sits alongside Rhino, LeoVegas Group’s proprietary online casino technology, giving the group two in-house pillars across the two core product verticals. Tiger includes a bet builder feature, daily boosted odds, partial cash-out options, and a live betting offering.
Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, said at the time of the GoGoCasino deployment in April:
“Launching our proprietary sportsbook, Tiger, on our home turf in Sweden is a massive milestone for the entire Group, and I couldn’t be more excited. Our teams across the globe have worked tirelessly to continue our international rollout, and this new addition to GoGoCasino will add layers of excitement for players who enjoy the thrills of both casino and betting.” — Adrian Vella, Chief Product and Technology Officer, LeoVegas Group
GoGoCasino first launched in Sweden in 2019, operating solely as a casino brand until the April licence grant from Spelinspektionen gave it the authority to offer sportsbook products alongside its existing casino and live casino portfolio.
A platform deployed across multiple regulated markets
Sweden joins a list of regulated markets where Tiger is already operational. The platform launched in Denmark and the Netherlands before the Swedish rollout began, and it is also live in Brazil through BetMGM’s joint venture with Grupo Globo. The completion of the Sweden migration brings the group’s home market, where it has its broadest brand presence, fully onto the proprietary stack.
The timing is deliberate. The 2026 FIFA World Cup kicks off on June 11, giving the group a week to bed in the platform before the tournament drives peak betting traffic. Swedish competitors face their own pressures: ATG’s CEO stepped down earlier this year as the state-owned operator reported a revenue decline against a backdrop of higher gaming taxes.
Independence as the strategic objective
Wedar’s framing — Tiger alongside Rhino, and the language of being “more agile, independent, and well-prepared for the future” — reflects a deliberate strategic posture. Operators that rely on third-party sportsbook suppliers face constraints on pricing, customisation, and speed to market. Control of the tech stack removes at least part of that dependency.
LeoVegas Group acquired Tiger at a specific moment: when Tipico was retreating from an over-extended position, and when MGM Resorts’ ownership gave it the capital to absorb and redeploy the technology. The speed of the Sweden migration, four brands in roughly six weeks, is evidence of what that investment looks like in execution.
Sweden’s online gambling market grew 0.5% in Q3 2025, with the online sector carrying the majority of performance. Competition for that share is tight, and owning the sportsbook infrastructure rather than licensing it changes the cost and agility calculus for the group going forward.
With the Swedish rollout now complete, the next question for LeoVegas Group is which regulated markets receive Tiger next and at what pace.
Source: LeoVegas Group
