Evolution has launched its live game show Crazy Time to online players in Michigan, making the state the fifth US jurisdiction to carry the title. The game went live in October 2024, streamed from the supplier’s live casino studio in Southfield, Michigan.
Michigan follows New Jersey, where Crazy Time first launched in the US in December 2023, and Pennsylvania, West Virginia and Delaware, which added the game during 2024. Each of those states runs a regulated online casino market, and Michigan’s is overseen by the Michigan Gaming Control Board (MGCB), one of the larger US iGaming jurisdictions by revenue.
How the game works
Crazy Time is built around a money wheel spun by a live presenter, with the action carried on a multi-camera stream. The format uses Random Number Generator (RNG) multipliers and augmented reality graphics layered over the physical studio set. Alongside the main wheel, the game runs four bonus rounds: Crazy Time, Pachinko, Coin Flip and Cash Hunt. Evolution says the bonus rounds can pay multipliers as high as 10,000x.
The Southfield studio gives Evolution a live dealer base inside Michigan, which matters because most US states require the tables serving their players to be located and licensed within state lines. That constraint has pushed Evolution to build physical studios in each market it enters rather than stream from a single hub, and the company has added US sites in New Jersey, Pennsylvania, Connecticut and Michigan as regulated markets have opened.
Part of a wider US build-out
The Michigan launch is one step in Evolution’s expansion across regulated US states, where live casino has been a faster-growing segment than online slots at several operators. Evolution supplies live dealer content to most licensed US online casinos on a business-to-business basis, and the company ranks among the largest B2B gambling suppliers by revenue, with live casino its core product line.
Crazy Time has been central to that position since its global release in 2020. Evolution describes it as its most popular live game show and one of the top live dealer titles in the US, though the company does not break out game-level revenue publicly. Group revenue and the scale of Evolution’s live casino business place it among the largest gambling companies by revenue.
Jacob Claesson, Chief Executive Officer for Evolution North America, tied the Michigan launch to the game’s track record.
“Crazy Time continues to redefine online gaming entertainment, and we’re thrilled to finally introduce this award-winning game to players in Michigan. Since its initial launch in 2020, Crazy Time has captivated millions globally, establishing itself as the top online live game show in the world and has quickly become one of the most popular Live Dealer games in the US.”
What to watch next
Crazy Time is now available in five US states, and further rollouts depend on which additional jurisdictions regulate online casino gaming. Only seven US states currently permit online casino, so Evolution’s room to add the title in new markets is tied to state-level legislation rather than commercial demand. The next test is whether states weighing online casino bills move to regulate, and whether live game shows keep drawing the player numbers that have justified Evolution’s studio-by-studio investment.
Source: Evolution
