BetConstruct’s group of companies exhibited at SBC Summit Lisbon this week on two confirmed stands. BetConstruct AI took stand C211 with a sportsbook carrying five new gamified features, and sister studio Pascal Gaming took stand B220 with two games built around former Brazil forward Ronaldinho.
The summit ran from 29 September to 1 October at FIL in Lisbon, with organisers expecting a record 40,000 delegates. It was SBC’s third straight year in the city, and the opening ceremony was led by Lisbon mayor Carlos Moedas and SBC founder Rasmus Søjmark.
What BetConstruct AI brought to stand C211
BetConstruct AI built its Lisbon pitch around the sportsbook. According to the company’s pre-event announcement, five tools were on demo at the stand:
- Sport Reel: a wheel filled automatically with the value of a player’s losing bets, which the player spins to recover part of the loss or win a reward.
- Lucky Boost: a live-betting feature that turns a bet confirmation into an animated multiplier reveal.
- Power Bank: lets players use the potential winnings on open bets to place new wagers straight away.
- Jet Shop: a loyalty store where players redeem points earned from Power Bank losses.
- Stake: an AI-generated carousel of ready-made multi-market bet combinations.
Several of these mechanics turn losing bets into further play or rewards. BetConstruct did not say what responsible gambling controls sit around them, though it lists responsible gambling among the areas covered by Umbrella AI, its risk platform.
The company’s SBC Lisbon landing page puts the sportsbook at more than 140,000 pre-match and 90,000 live events a month across 120+ sports. It lists the casino platform at more than 58,000 games from 360+ providers, with over 500 new titles added each month. These are company figures and were not independently verified.
The stand also carried BetConstruct AI’s AI Suite, which groups CRM AI, Umbrella AI, AI lobby personalisation and Betting Mate AI. Umbrella AI covers sportsbook and casino risk, anti-money laundering (AML) and responsible gambling. Retail products and the Betual virtual sports range were also on the list.
The commercial offer was a deal branded “The Purest Sportsbook”, valid until 1 October, the summit’s final day.
A move into prediction markets
BetConstruct AI also brought Eventbook, a product for yes/no prediction markets, and a partnership with ADI Predictstreet, which the company describes as FIFA’s official prediction market partner. Prediction markets were a recurring theme in Lisbon. Michael Jordan told the main stage that fans want to bet on outcomes, and the final day included a Global Prediction Markets Forum.
Pascal Gaming takes stand B220
Pascal Gaming, part of the SoftConstruct group, ran its own stand at B220. According to its pre-event release, the studio brought two Ronaldinho-branded titles: the slot Fortune Ronaldinho and Avinho R10, a crash game in which Ronaldinho pilots the plane.
It also displayed Fortune Capinho, Fortune Toro, Fortune Tao Panda and Fortune Calico, plus a new line of classic slots. Visitors could take part in a paper-plane challenge, with Ronaldinho-signed shirts as prizes.
In a company statement, it said it is expanding into newly regulated markets in Latin America, Eastern Europe and Asia-Pacific, and planned to share its regulatory roadmap and localised content with partners in Lisbon.
The wider group
BetConstruct AI’s landing page also names CreedRoomz (live casino), PopOK Gaming, Kiss Gaming and Poker Network alongside Pascal Gaming as group brands. The iGaming Europe could not confirm separate stands for those four companies at this year’s summit.
Speakers and stage time
Alik Harutyunyan, Director of Products at BetConstruct AI, is listed in the SBC Summit 2026 speaker directory. The directory does not give his session details, and BetConstruct has not published them.
No BetConstruct or SoftConstruct executive appeared on the summit’s keynote line-up or at the opening ceremony. The group’s presence this year was weighted towards the exhibition floor and meeting rooms, which fits Yasir’s stated focus on contracts.
Source: BetConstruct
