EveryMatrix has acquired UX specialist Goma Gaming to strengthen the Group’s front-end development capabilities, bringing 20 years of consumer product design and digital user experience expertise to the iGaming platform provider.
The acquisition brings specialised front-end solutions for the betting industry from a team with extensive experience in both sports betting and casino projects, including delivery of bespoke solutions for tier-1 brands.
Strategic Integration and Capacity Expansion
The Goma team will operate as a standalone unit alongside EveryMatrix’s existing front-end division. Its capacity will be scaled to provide additional bandwidth and capabilities to the Group’s sports and casino products, with the aim of delivering enhanced customer experience and more options for EveryMatrix clients.
Goma Gaming’s UX player experience platform has produced measurable results for tier-1 operators, generating higher retention and longer engagement with an average 30% margin uplift, while adding enhanced functionality for next generation players.
Leadership Commentary
“Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery. The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”
Ebbe Groes, Group CEO & Co-founder of EveryMatrix, added:
“I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth.”
The acquisition positions EveryMatrix to expand its front-end development offerings across both its sports betting and casino verticals, serving the platform provider’s existing client base and new turnkey customers.
Source: EveryMatrix
