The license, valid until December 1, 2030, enables Expanse Studios to supply its portfolio of proprietary slot games, crash games, and casino content to Sweden’s licensed B2C operators. This approval positions the company to serve a market that generated approximately €2.4 billion in total gambling revenue in 2024, with online gaming accounting for 64% of total market activity.
Swedish Market Presents Major Distribution Opportunity
Sweden represents one of Europe’s most sophisticated iGaming jurisdictions, with approximately 100 licensed operators serving a population of 10.5 million where internet penetration exceeds 95%. In 2024, online gambling revenue reached $1.9 billion, reflecting a 5% increase from the previous year.
The Swedish market maintains one of Europe’s highest channelization rates at 85-90%, indicating strong player preference for licensed platforms. Sweden’s regulatory framework, established through the 2019 Gambling Act and overseen by Spelinspektionen, emphasizes technical compliance, responsible gaming, and transparent operations—standards that align with Expanse Studios’ existing operations across 1,300+ casino brands in regulated markets.
The Swedish license complements Expanse Studios’ recent European regulatory approvals in Romania and commercial partnerships with operators including AdmiralBet (Novomatic Group) and MerkurXtip (Merkur Group), demonstrating accelerating demand for certified, compliant content across regulated jurisdictions in Europe.
Content Portfolio Aligned with Swedish Market Characteristics
Sweden’s market characteristics—including strong preference for mobile platforms, high consumer spending on digital entertainment, and established payment infrastructure—align well with Expanse Studios’ content portfolio. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, the company continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
This license approval reinforces Golden Matrix Group’s focus on expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and robust player protection standards.
“Sweden’s licensing framework sets the gold standard for regulated iGaming markets in Europe,”
said Damjan Stamenkovic, CEO of Expanse Studios.
“Securing the license approval from the Swedish Authority once again validated our technical capabilities and commitment to responsible gaming in one of the world’s most demanding regulatory environments. This license opens substantial distribution opportunities with established operators serving a highly engaged, tech-savvy player base.”
About Expanse Studios
Expanse Studios, part of the Golden Matrix Group (NASDAQ: GMGI), is a B2B iGaming content provider specializing in slots, crash games, turn-based strategies, and card games. With a growing portfolio of 56 proprietary titles, Expanse powers over 1,300 casino brands across Europe, LATAM, and North America.
Source: Expanse Studios
