Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with bet365 in the pivotal Italian online casino market.
Bet365’s players in Italy can now access globally recognised titles from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100, marking the first time these games are offered through bet365 in the southern European country.
Play’n GO has been one of the leading game suppliers in Italy for many years. The addition of bet365 among the company’s operator partners means that the Swedish gaming giants’ titles now feature on all 46 regulated license holders in the southern European country.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “The Italian online casino market continues to be one of the most important in the world and I couldn’t be more excited to bring our unparalleled portfolio of games to bet365 players there for the first time.
“Bet365 is one of the biggest names in European gaming and I have no doubt that by building on our partnership in other regulated markets we’ll make our Italian cooperation a success.”
A spokesperson at bet365, said:
“Play’n GO has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets”.
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favorite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for blockbuster hit Reactoonz 100, which instantly become the biggest game launch of the year for the company.
Source: Play’n Go
