AdmiralBet Serbia has signed a deal to integrate products from all four brands within the Digitain Group, covering sportsbook, live casino, crash and fast games, and content aggregation on its Serbia-facing platform.
The operator will take Digitain’s sportsbook, live casino content from Imagine Live, crash and fast games from Galaxsys, and Relum’s aggregation platform under what the supplier describes as a unified operational structure.
What the Agreement Covers
The four-brand arrangement gives AdmiralBet Serbia a single framework spanning the main product verticals: pre-match and in-play sports betting through Digitain’s sportsbook, live dealer content through Imagine Live, high-engagement crash and instant win titles through Galaxsys, and third-party content distribution through Relum. Bringing those capabilities under one commercial agreement is designed to reduce integration complexity and give the operator room to expand its product offering without managing separate supplier relationships for each vertical.
Serbia sits within a regulated market framework administered by the Administration for Games of Chance, and operators there face requirements across licensing, responsible gaming, and technical certification. The deal structure, which consolidates multiple product types into a single group relationship, fits a pattern seen across Central and Eastern Europe where operators look to streamline their supplier base while meeting local compliance requirements.
Supplier and Operator Statements
Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.
That was Ani Mkrtchyan, chief sales officer at Digitain.
The agreement will enable the brand to advance multiple areas of our operations at once, while maintaining stability and scalability for the future.
Stefan Lijeskić, director of online gaming at AdmiralBet Serbia, made that comment.
Digitain Group’s Multi-Brand Approach
Digitain has structured its commercial offering around four distinct brands rather than a single unified platform, with each addressing a separate product category. Imagine Live focuses on live dealer studio content. Galaxsys produces crash games and fast-paced instant titles, a segment that has grown in significance across Eastern European and emerging markets. Relum operates as an aggregation layer, giving operators access to third-party content through a single API. The Serbia deal is a test case for how effectively that four-brand structure can be packaged and delivered to a single operator partner.
AdmiralBet is part of the Admiral group, which operates across retail and online in several European markets. The Serbian operation competes in an online segment that has expanded since local regulation was updated to accommodate international operators, with the market continuing to see product investment from both domestic and foreign-origin brands.
The terms of the agreement, including revenue share arrangements and any exclusivity provisions, were not disclosed. No launch timeline for individual products was specified in the announcement.
Source: Intergame Online
