Super Technologies has agreed to acquire Crafting Technologies, a software development firm based in Cluj-Napoca, in a deal that establishes the group’s first dedicated engineering centre in Romania outside Bucharest.
Anchoring in Cluj-Napoca
The acquisition, subject to customary regulatory approvals, adds Cluj-Napoca to Super’s existing network of engineering hubs in Croatia, Spain, the Netherlands, the United Kingdom, and Brazil. Those operations collectively employ more than 900 software engineers and developers.
Super already has commercial and technology operations in Bucharest, but Crafting Technologies gives it a formal engineering presence in what is one of Romania’s densest technology talent markets. Cluj-Napoca has a high concentration of technology graduates and hosts a number of large international software firms. Flutter Entertainment runs its largest global engineering base there through Betfair Romania Development, a centre of more than 2,000 engineers powering Betfair, Paddy Power, PokerStars, and FanDuel.
As part of the expansion, Super plans to open 50 new positions in Cluj-Napoca, integrating Crafting Technologies’ team into its wider organisation. The deal also gives Super access to Crafting’s internal talent academy, which trains and upskills engineers.
“We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. The city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs. Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.” — Albert Simsensohn, Deputy CEO, Super Technologies
Ten years in Cluj
Crafting Technologies, originally founded as Crafting Software, has spent a decade building its Cluj-Napoca operation. Gabriel Bota, co-founder and CEO, said the deal reflects an existing technical connection between the two companies and a shared approach to engineering culture.
“Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses. Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.” — Gabriel Bota, co-founder and CEO, Crafting Technologies
Super’s deal activity in 2026
The Crafting Technologies deal is Super’s second acquisition of 2026 and its first with an explicit technology focus. The group acquired Maxbet Online in February, consolidating its position in the Romanian betting market. That same month, it extended its long-standing data partnership with Sportradar, gaining broader access to in-play betting and iGaming engagement tools across its European and Brazilian operations.
In March, the group entered Greece under the Superbet brand, its sixth commercial territory alongside Brazil, Belgium, Poland, Romania, and Serbia. Super rebranded from Superbet Group to Super Technologies in December 2025, backed by a €1.3 billion refinancing agreement with Blackstone and HPS Investment Partners. Blackstone’s relationship with the company dates to 2019, when it made a €175 million minority investment.
The Crafting Technologies deal sits outside the pattern of market-entry acquisitions that defined Super’s earlier moves. Buying a software firm with a talent academy and a decade of Cluj-Napoca engineering history signals that the group intends to build its technology stack in-house at scale, not just expand its commercial footprint. With 50 new positions planned and an engineering base that can draw from one of Romania’s strongest graduate pipelines, the Cluj centre is set up to grow well beyond its current size.
For more on the Romanian iGaming market and Super’s position within it, see our full market overview.
Source: Super Technologies
