Codere has partnered with Grupo Multimedios to bring Codere RGTV to television in northeast Mexico, launching on 9 March 2026 as the operator deepens its sports media presence in its most important growth market.
The channel is built on the foundation of RG La Deportiva, a sports radio brand that has operated in Nuevo León for 60 years. Codere RGTV will broadcast on channel 6.3 over the air and on channel 83 of the Izzi cable network, extending content that was previously available on 92.9 FM, 690 AM, YouTube, and Facebook. Programming will cover football, baseball, softball, Lucha Libre, and motorsport, with dedicated betting content including picks-based segments for bettors.
A Media Strategy Anchored in Mexico
The launch marks a significant expansion of Codere’s sports media footprint in Mexico, where the operator has been present since 1998 and holds the largest land-based gaming network in the country. Codere Group operates 88 gaming rooms, the Las Américas Racecourse, and the Granja de las Américas family park in Mexico, in addition to its online operations.
Silvia Martínez, Marketing Manager of Codere in Mexico, represented the operator at the official launch event at the Gigante de Acero stadium in Monterrey. Willie González, Director General of Multimedios Deportes, and Alberto Villarreal, CRO of Grupos Firmas Globales, also attended the ribbon-cutting ceremony.
“It’s something we’ve been developing — we started small and built it up gradually. There was a willingness to create something together, and not all media partners offer that.” — Silvia Martínez, Marketing Manager, Codere Mexico
Kathia León, Director of RG La Deportiva, confirmed that the channel will maintain the editorial identity of the radio station, describing the move as a natural progression across platforms.
“The most influential sports radio station in Nuevo León begins a new chapter with the launch of Codere RGTV. The passion, analysis, and debate that have accompanied listeners for decades now come to television with a renewed offer of sports information and entertainment.” — Kathia León, Director, RG La Deportiva
Mexico Context: Record Growth and Rising Costs
The media partnership arrives as Codere Online reports its strongest quarterly performance in Mexico on record. In Q4 2025, Mexico net gaming revenue grew 31% year-on-year, supported by a 43% expansion in the active customer base. The operator recorded 100,000 active players in Mexico in December 2025 alone. Full-year 2025 net gaming revenue across all markets reached a record €224.1m, up 6% from €212m in 2024.
Against that growth backdrop, Codere Online’s CEO Aviv Sher has publicly flagged the risk that proposed Mexican tax increases could reduce operators’ marketing budgets, weakening regulated operators’ visibility relative to unlicensed competition. The RGTV deal represents an investment in branded media that partially sidesteps that dynamic, embedding Codere’s identity into a sports content product rather than relying solely on paid advertising channels.
For context on the broader regulatory environment Codere navigates in Mexico, Mexico’s government has proposed raising the gambling tax from 30% to 50% of GGR, a measure that operators across the sector have warned could reshape competitive dynamics in favour of grey market platforms.
Multimedios: A Regional Media Network
Grupo Multimedios is one of Mexico’s established broadcast groups, operating a television network concentrated across northeast and north-central Mexico. The Multimedios network is available via over-the-air, cable, satellite, and IPTV, with coverage extending into the southwestern United States. The company has historical ties to the Rayados de Monterrey football club, a team Codere Online also sponsors as an official betting partner.
The overlap in sponsorship relationships gives the RGTV partnership a degree of structural coherence. Both Codere and Multimedios are embedded in Monterrey’s sporting culture, and the channel’s launch from the Gigante de Acero — home stadium of Rayados — underlined that alignment.
This type of branded media partnership has precedent in the sector. FanDuel’s appointment as the official odds provider for NBA coverage on Amazon Prime Video reflects a similar logic: operators using sports media relationships to generate brand exposure that operates beyond traditional advertising formats.
Outlook
Codere Online has guided for full-year 2026 net gaming revenue of €235m to €245m, with adjusted EBITDA between €15m and €20m. Mexico and Spain are the operator’s two primary markets heading into the year. The operator has ruled out entering Brazil for now, citing the capital requirements of building in a newly regulated market with a different language profile from its core Spanish-speaking base.
The World Cup in 2026 — for which Mexico will be a co-host — adds a further dimension to the RGTV timing. A branded sports channel in northeast Mexico, operational before the tournament, positions Codere to generate earned media exposure during one of the highest-traffic sporting events on the calendar.
Source: SBC News
