Enada Primavera opens on 17 March at the Rimini Expo Centre, making it the first major gaming industry gathering in Southern Europe in 2026. The three-day event runs through 19 March and brings together operators, suppliers, software developers, and compliance professionals across land-based gaming, online gaming, and amusement. For anyone working in the Italian or broader Mediterranean iGaming market, the question is not whether to attend — it is how to get the most out of it.
What Enada Is
Enada Primavera is organised by Italian Exhibition Group (IEG), a UFI-affiliated trade show organiser, in collaboration with SAPAR, the National Association of Services for Amusement and Recreational Public Machines. It positions itself as the leading event for the gaming industry in Southern Europe and the Mediterranean area, which is a commercially significant claim given that Italy’s licensed online gambling market has grown substantially in recent years. Italy launched a new online gambling licensing regime in late 2025 with 52 active permits, making it one of the more active regulatory environments on the continent.
The event is not a consumer show. It is a B2B trade floor for professionals who need to see technology, meet counterparts, and assess where the market is heading. Attendance requires registration and is oriented entirely toward industry participants.
What’s on the Show Floor
Enada organises its exhibition across three defined sectors.
The land-based gaming area covers AWP and VLT machines, payment systems, management hardware and software, security systems, and accessories for venue upgrades. This is the historic core of the show, and it remains a central draw for operators running gaming halls and licensed venues in Italy and across the Mediterranean.
The online gaming section brings together iGaming platforms, account management systems, compliance and monitoring software, and integration solutions for remote gaming operators. This is where the event’s relevance to digital-first businesses sits. Attendees can meet international providers, network concessionaires, and developers active in remote gaming. For compliance teams tracking Italy’s regulatory requirements, the show floor offers a concentrated view of the technology built to meet those obligations.
The amusement sector covers entertainment without cash prizes: attractions for theme parks, redemption games, virtual reality, bowling, kiddie rides, and a wide range of leisure products. This segment targets operators building broader entertainment venues rather than pure gambling halls.
Why the Italian Market Makes Enada Worth Attending
Italy is one of Europe’s largest regulated gambling markets. Europe’s gross gambling revenue reached €123.4bn in 2024, and Italy sits among the top contributors to that figure. The country’s online licensing environment is active, and the regulatory framework has been tightening. Enada sits at the intersection of that regulatory pressure and the technology suppliers responding to it.
For suppliers targeting the Italian market, the show provides access to a concentrated audience of domestic operators. For operators, it is an efficient way to evaluate compliance software, platform upgrades, and new payment infrastructure without travelling to multiple vendor offices. For anyone tracking Southern European regulatory trends, the conference programme — though not yet published at time of writing — typically includes sessions on market direction and compliance requirements.
The event also sits within a broader European context where cross-border regulatory coordination is accelerating. Italy’s market developments do not occur in isolation, and the conversations at Enada tend to reflect that wider pressure.
Getting to Rimini
The venue is Rimini Expo Centre, South Entrance, Via Emilia 155. GPS coordinates: 44.0726, 12.526308.
By plane. The closest airport is Rimini–Republic of San Marino “Federico Fellini” International Airport, 10 km from the Expo Centre and around 15 minutes by road. Bus line 9 connects the airport to the fairground (stop: Via Emilia-Fiera). For international attendees, Bologna Airport (120 km via the A14 motorway) is the most practical hub. A shuttle service runs daily between Bologna Airport and Rimini city centre, stopping at Rimini railway station and Via Fada, priced at €27 online or €30 on board. Forlì Airport (50 km) and Ancona Falconara Airport (90 km) are secondary options with train connections available. Attendees arriving from Milan or Rome can use high-speed Trenitalia or Italo rail services connecting directly to the Riminifiera station.
By train. The Riminifiera railway station sits 50 metres from the South Entrance and is activated specifically during event days. Regional train timetables are available on the Enada website and via Trenitalia.com. From Rimini central station, Bus line 9 covers the route to the fairground.
By car. Exit at Rimini North from the A14 Bologna-Bari-Taranto motorway, 6 km from the Expo Centre. Parking is available on site.
Getting around on the ground. Two shared electric mobility operators are active in Rimini during the event. Lime users can apply code LIMEXFIERA for a reduced unlock fee on up to two rides per day across the event period. Bit Mobility offers 20 minutes of free riding for new users with code ENADABIT2026. Both operators have vehicle parks at the South Entrance. Taxi service is available via (+39) 0541/50020.
Where to Stay and What to Do in Rimini
Hotel bookings for the Enada period are coordinated through VisitRimini, the city’s official destination management company. March is off-peak for the Adriatic coast, which means rates are generally lower than summer and availability is good. The Riviera offers a range of accommodation from business hotels close to the Expo Centre to smaller properties in the historic centre, which is approximately 3 km from the fairground.
Rimini’s historic centre repays the short detour. The city has Roman-era monuments including the Arch of Augustus and the Bridge of Tiberius, both well preserved and within walking distance of each other. The Fellini Museum, dedicated to the director Federico Fellini who was born in Rimini, is open to visitors; ENADA badge holders receive discounted admission at €5 instead of €10, with the same discount available for one accompanying person. An Art Card covering the City Museum, Domus del Chirurgo, and the Fellini Museum is available at €10 rather than the standard €14.
For food, Rimini’s signature dish is piadina — a flatbread typically filled with cured meats, cheese, and greens — available from specialist shops throughout the city. The Rimini Food and More directory (riminifoodandmore.it) covers restaurant options by neighbourhood, from seafront venues to trattorias in the hinterland hills. March evenings on the Adriatic are cool rather than cold, and the seafront is walkable without the summer crowds.
For attendees extending their stay, the surrounding Romagna area offers medieval villages, wine routes, and accessible day trips. Ravenna, with its UNESCO-listed Byzantine mosaics, is roughly 55 km north and a practical excursion for anyone with a free afternoon.
Practical Information
Enada Primavera 2026 runs from 17 to 19 March at Rimini Expo Centre. Tickets are available through the official Enada website at enada.it, where exhibitor and visitor registration portals are also accessible. Media accreditation is handled via a separate press registration link on the site. The Enada mobile app provides floor maps, exhibitor search, and event programme updates and is available on iOS and Android.
Source: Enada / Italian Exhibition Group
