Bally’s Intralot has signed a technology contract with Hellenic Lotteries S.A. to supply its LotosX Omni lottery management platform under Greece’s new 12-year state lottery concession, which came into effect on 2 May 2026.
Contract scope and structure
Hellenic Lotteries, part of Allwyn Hellas (formerly OPAP), was awarded the exclusive right to operate and manage Greece’s state lotteries, covering passive lotteries and instant games, following a competitive international tender. The company held the prior state lotteries licence under a 12-year term of equal length.
Under the agreement, Bally’s Intralot will migrate Hellenic Lotteries’ existing system to its latest technology stack. The deployment is based on LotosX Omni, the company’s turnkey platform for lotteries and instant games management. The solution covers Hellenic Lotteries’ broad retail distribution network and provides for digital channel integration.
The contract includes an initial one-year base period. Hellenic Lotteries holds the option to extend annually for up to three years, or to continue for the full duration of the concession, which runs to 2038.
“We are pleased to be cooperating with Bally’s Intralot, in the new era of Hellenic Lotteries. Ensuring business continuity, revamping and evolving our products, and upgrading customer experience are key pillars of our plans for the new 12-year concession. We look forward to continuing to work with Bally’s Intralot on technology solutions that will help us meet customer expectations, offer innovative propositions and drive business, while improving our efficiency, productivity, and responsible operations.” — Jan Karas, Chairman and CEO, Allwyn Hellas
A long-running technology relationship renewed
The contract continues an established working relationship. Bally’s Intralot supplied the lottery technology platform under the previous concession and retains that role under the new term. The renewal represents continuity rather than a competitive displacement, with Hellenic Lotteries opting to carry the existing provider through to the upgraded LotosX Omni infrastructure rather than switching suppliers at the start of a new licence period.
Bally’s Intralot was formed following Intralot’s €2.7bn acquisition of Bally’s International interactive business, completed in October 2025. Since the combined entity was formed, it has announced a series of contracts across multiple regions, including deals in British Columbia and Chile. The Hellenic Lotteries renewal adds one of Europe’s established state lottery concessions to that growing portfolio.
“Allwyn Hellas and Hellenic Lotteries are valued long-standing partners, and we are honoured to renew and strengthen our collaboration. This agreement reflects the trust placed in our technology, our people, and our long-term commitment to supporting regulated lottery operators. Working closely with Hellenic Lotteries, we aim to deliver a modern, secure, and scalable gaming ecosystem that enables sustainable growth and innovation.” — Robeson Reeves, CEO, Bally’s Intralot Group
Greek market context
The contract lands as Greece’s regulated gaming market has entered a period of significant activity. Greece’s iGaming sector reported 50% GGR growth in 2025 as the Hellenic Gaming Commission expanded its licensed operator base and tightened enforcement against unlicensed activity. A separate licensing process for a land-based casino on Crete is also underway, with the commission preparing a formal tender.
Allwyn’s Greek operations have seen movement on other fronts too. The group’s proposed acquisition of Novibet, the Athens-based online operator, was abandoned earlier this year following feedback from the Hellenic Competition Commission. That decision leaves Allwyn Hellas focused on its core lottery and state gaming mandates, of which Hellenic Lotteries’ concession is the primary asset.
For Bally’s Intralot, securing the Hellenic Lotteries renewal positions it in Greece through the concession’s duration, with extension options that could take the relationship further still. The Greek state lottery market, covering both physical instant games across a national retail network and the management infrastructure behind them, represents a stable long-term contract in a regulated European market where the concession model limits competitive exposure once a licence is in place.
Source: Bally’s Intralot
