Super Technologies has launched its Superbet sportsbook brand in Greece, marking the Romanian multinational’s entry into one of southeastern Europe’s most established regulated betting markets.
The Bucharest-based company confirmed the launch on 30 March, positioning the brand on a sports-first basis with an iGaming product alongside it. Superbet has built a dedicated local team to lead Greek operations, with a mandate to align its online products with local market conditions and consumer behaviour.
Local Leadership and Market Positioning
John Kalamvokis has been appointed General Manager of Superbet Greece. He brings more than a decade of experience from Kaizen Gaming, the operator behind Betano and Stoiximan, two of the most prominent brands in the Greek market.
“This is an important moment for the Greek gaming landscape, with a powerful brand like Superbet entering the market,” said Kalamvokis. “In a swift amount of time, we have built a strong group of professionals that is committed to deliver the most exciting and immersive entertainment experience. We are confident that our innovative products, like Supersocial — a groundbreaking and engaging social network, will create a game-changing moment for the industry. Today we are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects.”
Greece’s regulated gambling sector is overseen by the Hellenic Gaming Commission (EEEP), which licences retail and online sports betting, casino, online poker, and lotteries under Law 4002/2011. The market includes OPAP, now part of Allwyn following its privatisation, as well as Novibet, Kaizen Gaming, and Betsson. Allwyn’s attempted acquisition of Novibet was recently called off.
Group Context and Expansion Trajectory
Adam Lamentowicz, Chief Commercial Officer for Central and Eastern Europe at Super, framed the launch as a long-term commitment rather than a standard market entry.
“Greece is a mature and thriving market, thus we are proud to finally be here,” said Lamentowicz. “This goes beyond a typical market entry, it is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.”
The launch arrives as the Greek government pursues a legislative campaign against illegal gambling, led by Minister of National Economy and Finance Kyriakos Pierrakakis, who is pushing to overhaul the country’s black market betting framework.
The Greek entry extends a period of significant structural change for Super. The company rebranded from Superbet to Super Technologies in 2024 and secured a €1.3bn refinancing agreement with Blackstone in 2025, building on a €175m strategic investment from the alternative asset manager in 2019. Earlier this year, Super acquired Maxbet Online in Romania, consolidating its domestic position ahead of regulatory changes that have raised the gambling age from 18 to 21 and granted local authorities expanded powers over retail betting.
Greece now joins Brazil, Belgium, Poland, Romania, and Serbia as a core market for the group. Super also operates technology hubs in Spain, the Netherlands, Croatia, and Romania. As covered previously on The iGaming EU, Super Technologies has been among the operators navigating an increasingly complex European regulatory environment as major jurisdictions tighten compliance requirements.
Lamentowicz said the group expects the brand to register quickly in the Greek market. “We intend to be a leading voice in Greece for years to come and we are confident that our brand and product offering will have an immediate impact,” he concluded.
The Greek launch comes as Greece’s iGaming market reported 50% growth in 2025, making it one of the faster-expanding regulated markets in southern Europe. Super’s next step will be to establish Superbet’s standing within that competitive landscape while the government’s anti-illegal-gambling drive reshapes the addressable regulated market.
Source: Super Group
