FIFA has signed a multi-year agreement with ADI Predictstreet, naming the blockchain-based platform its first-ever official partner in the prediction market category, ahead of the 2026 World Cup in Canada, Mexico, and the United States.
The deal, announced on 2 April, gives ADI Predictstreet the rights to introduce interactive forecasting to FIFA’s global audience across the 104-match, 48-team tournament. The platform is built on ADI Chain, an Abu Dhabi-based Ethereum layer-2 blockchain infrastructure provider focused on the MENA region. ADI Predictstreet is a subsidiary of Finstreet Limited, itself an IHC subsidiary, and is licensed and operating from Gibraltar.
The platform is scheduled to launch publicly on 9 April, ahead of the tournament opening on 11 June. It is designed to run on both mobile and desktop applications throughout the World Cup.
What the Platform Offers
Fans using ADI Predictstreet will be able to forecast match outcomes, tournament statistics, standout players, and key in-game moments across all 104 matches. All predictions will be anchored to FIFA’s official historical data. ADI Predictstreet will also serve as the presenting partner for FIFA’s free-to-play bracket challenge, which lets users map out how they expect the knockout rounds to unfold.
The platform incorporates real-time monitoring of suspicious trading activity, structured reporting mechanisms, and a phased global rollout tied to jurisdictional regulatory readiness. FIFA and ADI Predictstreet say the system is designed to align with FIFA’s existing regulatory and integrity frameworks from day one.
FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game. By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.
— Gianni Infantino, FIFA President
This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge.
— Ajay Hans Raj Bhatia, Principal Council Member, ADI Predictstreet
The FIFA World Cup is where billions of people share one moment at the same time. With this historic announcement of the first consumer-facing ecosystem project on ADI Chain, ADI Predictstreet gives fans a way to partake in the history of football at a scale nobody has done before.
— Andrey Lazorenko, CEO, ADI Foundation
A New Partner Profile
FIFA’s choice of ADI Predictstreet is notable for what it is not. The governing body passed over established prediction market operators with a track record of sports partnerships. Kalshi has signed deals with the NHL and MLB, and Polymarket operates internationally with significant trading volumes on major sporting events. ADI Predictstreet, by contrast, had not publicly launched its platform at the time the FIFA deal was announced.
ADI Chain’s underlying infrastructure uses ZKsync’s Airbender zero-knowledge proof technology and has been audited by OpenZeppelin and Hacken. The native ADI token reached a new all-time high of $4.54 on the Friday following the announcement, a 12% gain over the prior week, according to CoinGecko data.
The platform’s stated ambition extends well beyond football. ADI Predictstreet has indicated it plans to expand into prediction markets covering politics, finance, pop culture, and technology once the World Cup deployment is established.
Regulatory Context
The partnership arrives at a moment of significant regulatory tension around prediction markets globally. In the United States, Nevada has pursued litigation against Coinbase over unlicensed betting, and restraining orders have been issued against Polymarket. Lawmakers including Rep. Alexandria Ocasio-Cortez have publicly criticised the sector, citing concerns about insider trading risk and ethical implications. The Coalition for Prediction Markets, backed by platforms including Kalshi, has been engaged in active lobbying to establish a federal regulatory framework.
ADI Predictstreet’s Gibraltar licence, issued on 26 March under the Gibraltar 2005 Gambling Act, gives the platform a European regulatory footing ahead of launch. Gibraltar this week became the first European jurisdiction to license a prediction markets operator outright, with the territory’s minister for justice, trade and industry framing the move as a deliberate diversification away from UK Remote Gaming Duty exposure. For the full background on that licensing development, see Gibraltar Licenses Europe’s First Prediction Market Operator.
European markets remain largely hostile to the vertical. Germany and the Netherlands maintain strict prohibitions on novelty sports markets. France and the Netherlands have blocked Polymarket outright. The DGA, Denmark’s gambling regulator, has separately acknowledged limited powers to intervene against prediction market operators that do not specifically target Danish users, as covered in DGA regulator powerless to block prediction markets without Danish targeting.
ADI Predictstreet says jurisdictional access will be determined on a phased basis, guided by local regulatory readiness. Specific country-level restrictions have not yet been disclosed publicly.
The World Cup Window
The 2026 FIFA World Cup is the largest in the tournament’s history, expanded to 48 teams and 104 matches across 16 host cities. The scale of the event gives ADI Predictstreet a concentrated global audience across a six-week window starting 11 June. For prediction markets, the World Cup represents an order-of-magnitude step up from prior sporting event deployments: the Super Bowl generated $1bn in trading volume on Kalshi alone, up 2,700% year-on-year, according to figures the company reported in February.
Whether ADI Predictstreet’s platform, which had not yet launched publicly at the time of the FIFA announcement, can execute at that scale remains the central open question. The 9 April launch date gives the platform roughly two months before the tournament opens to establish its user base, resolve jurisdictional access questions, and demonstrate the integrity infrastructure FIFA has attached its name to.
Source: FIFA / ADI Chain
