Tuesday, April 14, 2026
  • About us
  • Advertise
  • Contact Us
  • Privacy & Policy
The iGaming Europe
Advertisement
  • Home
  • Categories
    • Industry Trends
    • Announcements
    • Business Strategy
    • Industry PR
    • Featured
  • Regions
    • Nordics
    • Southern
    • Western
    • Eastern
    • Central
    • UKI
    • DACH
    • MGA
    • LatAM
    • North America
    • Oceania
    • Asia
  • Leadership Appointment
  • Financial Report
  • Regulatory Compliance
  • About us
No Result
View All Result
Subscribe
  • Home
  • Categories
    • Industry Trends
    • Announcements
    • Business Strategy
    • Industry PR
    • Featured
  • Regions
    • Nordics
    • Southern
    • Western
    • Eastern
    • Central
    • UKI
    • DACH
    • MGA
    • LatAM
    • North America
    • Oceania
    • Asia
  • Leadership Appointment
  • Financial Report
  • Regulatory Compliance
  • About us
No Result
View All Result
Subscribe
The iGaming Europe
No Result
View All Result

Home » Allwyn launches Powerball UK and overhauls Lotto format

Allwyn launches Powerball UK and overhauls Lotto format

Bartosz Hrydziuszko by Bartosz Hrydziuszko
April 14, 2026
in Business Strategy
Reading Time: 5 mins read
Allwyn announces UK-specific Powerball and a two-round Lotto format from June, aiming to double millionaires and raise £1bn more for Good Causes.

Allwyn announces UK-specific Powerball and a two-round Lotto format from June, aiming to double millionaires and raise £1bn more for Good Causes.

Allwyn will bring Powerball to the UK this summer and overhaul the National Lottery’s flagship Lotto draw, marking the biggest changes to UK lottery gaming since the National Lottery launched in 1994.

The two moves come after Allwyn completed a £450m technology upgrade across the National Lottery’s digital and retail infrastructure, which migrated 18 million player records and over three billion historical transactions to new systems.

Lotto moves to a two-round format

From 7 June, every £2 Lotto line will give players two chances to win through a new two-round draw format. Two separate draw machines will each produce six main balls and a Bonus Ball during the Wednesday and Saturday draws, meaning a single ticket can win in one or both rounds.

The structural change shifts the odds of winning any prize from 1-in-9.3 to 1-in-4.9. Allwyn estimates the new format will more than double the annual number of Lotto millionaires from around 140 to approximately 345.

RELATEDPOSTS

Ainsworth Board Backs Kjerulf’s AU$1.30 Proportional Bid

Playtika Explores Sale at €1bn Market Cap

Optimove Acquires Smartico in iGaming CRM Consolidation

Jackpots will continue to start at £2m and roll over up to five times before a must-be-won draw. The jackpot pool is shared across both rounds, while all other prize tiers pay fixed cash amounts per round. The Lotto HotPicks add-on game will also adopt the two-round format and remain priced at £1.

Allwyn UK - Lotto draw machines
Allwyn UK – Lotto draw machines

Tickets for the new Lotto go on sale from 7 June, with the first two-round draw scheduled for Wednesday 10 June.

Powerball crosses the Atlantic

The UK will become the first market outside the United States to offer Powerball, through a partnership between Allwyn and the Multi-State Lottery Association (MUSL), the non-profit body that operates Powerball across 48 US member lotteries.

UK players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, priced at £4 per line. The game carries an uncapped rolling jackpot starting at £12m, with UK winners receiving payouts over 30 years.

The UK version includes an exclusive prize tier for matching two main numbers, paying a fixed £8 prize not available to US players. Matching five main numbers without the Powerball pays a fixed £1m.

Draws take place three times a week from the Powerball studio in Florida, at approximately 4am UK time on Tuesdays, Thursdays and Sundays. An exact UK launch date has not been confirmed, pending final regulatory approval from the Gambling Commission.

Allwyn projects the game will generate around £1bn for UK Good Causes over its first five years, with over 30% of ticket revenue directed to Good Causes funding.

Commercial context

The game launches follow a period of steady growth for the National Lottery under Allwyn’s stewardship. Total sales reached £8.1bn in 2025, up 3.5% year-on-year. Digital sales hit £4.1bn, accounting for 51% of total sales for the first time in the lottery’s 31-year history. A record 12.1 million players now use digital platforms, an increase of one million during 2025.

Good Causes funding reached more than £1.7bn in 2025, equivalent to £33m per week, up from £30m when Allwyn took over operations in February 2024. The operator’s stated target is to double weekly Good Causes returns to £60m by the end of its licence in 2034.

At group level, Allwyn reported full-year 2025 revenue of €9bn, with GGR of €8.6bn and adjusted EBITDA of €1.6bn, each up 4% year-on-year.

CEO outlook

Allwyn CEO Andria Vidler framed the launches as a direct result of the completed infrastructure programme.

Allwyn UK CEO Andria Vidler
Allwyn UK CEO Andria Vidler

“We are delivering on our promise to bring more games, more entertainment and more innovation to The National Lottery. With extensive upgrades to our digital and retail channels now complete, we have a fantastic summer lined up, as we are now able to bring these exciting new games to our players.”

Vidler positioned the two products as complementary: Lotto as the route to becoming a millionaire, Powerball as the path to jackpots measured in billions.

“Lotto has always been the best game to play if you want to become a millionaire. Our new Lotto gives players two chances of winning £1m-plus for the same £2 they spend on each Lotto line today, creating hundreds more millionaires every year.”

On the broader strategy, Vidler pointed to the operator’s obligation to grow player base and returns within the UK’s regulatory framework.

“By offering a wide range of complementary games, we’re ensuring there is something for everyone, returning the magic, building our player base and making sure The National Lottery remains part of the national conversation. In turn, this will raise more money for Good Causes, helping us reach our goal of doubling weekly returns to Good Causes from £30m to £60m by 2034, with £33m a week currently raised.”

Both game launches remain subject to final regulatory approval.

Powerball was founded in 1992 and has generated an estimated $38bn for good causes in the US over 34 years. Its largest single prize exceeded $2.04bn in 2022.

More info on the two new games can be found here: Powerball: https://www.national-lottery.co.uk/powerball / Lotto: https://www.national-lottery.co.uk/new-lotto / Lotto HotPicks: https://www.national-lottery.co.uk/new-lotto-hotpicks

Source: Allwyn

Tags: UKI
ShareTweet1Share2SendShareSendSummarize
Previous Post

KSA: Licensed Operators Clear in Underage Gambling Probe

Next Post

US iGaming This Week: Wisconsin, Kentucky and the Kalshi Storm

Bartosz Hrydziuszko

Bartosz Hrydziuszko

Bartosz Michael brings over a decade of expertise to the iGaming industry, specializing in European gambling markets, regulatory compliance, and operator analysis. With 233 published articles covering everything from licensing developments to market expansions across jurisdictions including the UK, Malta, Sweden, and emerging European markets, Bartosz has established himself as a trusted voice for industry professionals seeking actionable insights. His deep understanding of cross-border gambling regulations, responsible gaming initiatives, and compliance frameworks makes his content essential reading for operators navigating the complex European regulatory landscape. Throughout his 10+ years in iGaming journalism, Bartosz has developed extensive relationships with regulatory bodies, gaming authorities, and industry stakeholders across Europe. His investigative approach to covering licensing disputes, regulatory reforms, and market entries has helped operators, suppliers, and legal professionals stay ahead of legislative changes. Whether analyzing MGA directives, UKGC consultations, or Curaçao licensing reforms, Bartosz delivers comprehensive coverage that bridges the gap between regulatory complexity and practical business application, making him an invaluable resource for compliance officers and gaming executives alike

loader
The iGaming Europe

The iGaming Europe Newsletter

Industry intelligence delivered weekly.


I accept the terms and conditions

FOLLOW US

LinkedIn Telegram Twitter

LATEST

Dr James Noyes of the Social Market Foundation urges DCMS to pause the UK affordability check pilot over data inconsistencies and a lack of transparency since May 2025.

SMF advisor urges DCMS to pause UK affordability checks

April 14, 2026
Wisconsin legalises online sports betting under a tribal-only model, Kentucky's governor vetoes gambling reform hours before a likely override, Washington D.C. moves to legalise iGaming and ban sweepstakes, and Kalshi escalates its legal battles.

US iGaming This Week: Wisconsin, Kentucky and the Kalshi Storm

April 14, 2026
Allwyn announces UK-specific Powerball and a two-round Lotto format from June, aiming to double millionaires and raise £1bn more for Good Causes.

Allwyn launches Powerball UK and overhauls Lotto format

April 14, 2026
The Dutch Gaming Authority finds virtually no serious irregularities among licensed operators, pointing to the illegal market as the primary access point for minors in the Netherlands.

KSA: Licensed Operators Clear in Underage Gambling Probe

April 14, 2026
BetMGM partners with Octoplay to become the exclusive home of Elvis Presley-branded online slot games, with the first title now live in three markets.

BetMGM and Octoplay Launch Exclusive Elvis Presley Slots

April 14, 2026
Load More

POPULAR

The iGaming EU has entered a media partnership with Dragonara Online Casino, delivering editorial exposure to the publication's B2B European iGaming audience.

The iGaming EU Partners with Dragonara Online Casino for B2B Malta Coverage

March 16, 2026
Brazil's President Lula has publicly called for a national ban on online betting platforms, citing a household debt crisis and calling for higher taxes on licensed operators.

Brazil’s Lula Calls for Ban on Online Betting Platforms

April 9, 2026
The 25 largest online gambling markets generated between $92bn and $130bn in GGR in 2025. This ranking breaks down each market by revenue, regulation, and outlook.

Top iGaming Markets in the World by Size

April 9, 2026
Twenty-four operators have applied for Finnish gambling licences ahead of the country's commercial iGaming market launch on 1 July 2027

24 Operators Apply for Finnish Licences Ahead of 2027 Market Launch

April 7, 2026
The iGaming Europe

2026 All rights reserved | iO Media Group

  • About us
  • Advertise
  • Contact Us
  • Privacy & Policy

No Result
View All Result
Subscribe
  • Home
  • Categories
    • Industry Trends
    • Announcements
    • Business Strategy
    • Industry PR
    • Featured
  • Regions
    • Nordics
    • Southern
    • Western
    • Eastern
    • Central
    • UKI
    • DACH
    • MGA
    • LatAM
    • North America
    • Oceania
    • Asia
  • Leadership Appointment
  • Financial Report
  • Regulatory Compliance
  • About us

2026 All rights reserved | iO Media Group

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
 

Loading Comments...