BetMGM has partnered with slot developer Octoplay to become the exclusive home of Elvis Presley-branded online slot games, with the first title, Elvis Presley: Viva Las Records, now live in New Jersey, Michigan and Ontario.
A second Elvis-branded game is scheduled for release in the summer of 2026. BetMGM confirmed the title will also roll out across all jurisdictions where BetMGM Casino operates.
Game Details and Licensing
Octoplay secured the rights to develop and distribute Elvis-branded slot titles for BetMGM, using the King’s name, image and likeness. Elvis Presley: Viva Las Records is a 5×3 slot featuring a Hold & Win bonus mechanic and five jackpots, with a maximum payout of 2,500x the stake. The game draws on Elvis iconography, from his signature silhouette to archival images spanning his career.
“Elvis Presley helped shape the entertainment industry in Las Vegas, a city whose DNA runs through everything we do at BetMGM. Bringing the King’s legacy to BetMGM through our partnership with Octoplay allows us to honor that history in a new way and capture the charisma of a larger-than-life legend. These slots are a celebration of an icon and reinforces BetMGM Casino a premier online casino and a true powerhouse of entertainment.”
Oliver Bartlett, Senior Vice President of Gaming at BetMGM
The deal positions Octoplay for wider distribution in North America through one of the region’s largest online casino operators. BetMGM’s casino platform currently hosts more than 7,000 titles across its North American markets.
“Elvis Presley’s cultural reach is unmatched, and Viva Las Records delivered strong results from day one because we built an experience that truly captures the energy and showmanship the King was known for. This exclusive collaboration with BetMGM validates our approach to premium branded content and lays the foundation for Octoplay’s accelerated growth across North America.”
Ralitsa Georgieva, CEO at Octoplay
BetMGM’s Casino Expansion
The Elvis Presley partnership adds to BetMGM’s branded content strategy as the operator continues to build out its exclusive game library. BetMGM’s progressive jackpot network now includes more than 25 games, with titles such as MGM Grand Millions, Bison Fury and 15 Lanterns.
BetMGM reported record revenue of $2.8bn for FY 2025 and has been expanding its market footprint across North America. The operator is a joint venture between Entain Plc (LSE: ENT) and MGM Resorts International (NYSE: MGM), with access to Entain’s technology platform and MGM’s land-based properties across the United States.
Players on the platform earn BetMGM Rewards Points and Tier Credits, redeemable for digital bonuses, MGM Rewards Points and Marriott Bonvoy Points.
Octoplay’s North American Push
For Octoplay, the BetMGM deal represents a significant step into the regulated North American market. Branded content partnerships of this kind have become a growth lever for mid-sized game studios seeking distribution through tier-one operators. CEO Ralitsa Georgieva cited the Elvis collaboration as validation of the studio’s approach to premium licensed content, with further titles expected to follow.
The North American online casino market continues to attract new supplier entrants, driven by state-level market openings and growing player bases. Licensing activity across regulated markets has intensified as operators seek differentiated content to compete for player attention.
The second Elvis Presley-branded slot is expected in summer 2026, though BetMGM and Octoplay have not disclosed additional details on the title.
Source: BetMGM
