- Companies mentioned: SlotCatalog, Evoplay
- Markets/regions: Global – 50+ markets, headquartered in Birkirkara, Malta
- SlotCatalog announces a paid market visibility data subscription service, a 2026 affiliate platform launch, and an expanded CrossyRun licensing roadmap with three new provider releases planned in the next two months.
SlotCatalog is often associated with content visibility and affiliate distribution, but that does not capture the full scope of the business model. The company has revealed three initiatives that expand how it works with game studios, operators, and industry partners. The announcements cover the launch of a paid data subscription service, a new affiliate platform launched in 2026, and an expanded CrossyRun licensing roadmap with three additional game releases planned in the next two months with multiple providers.
Data subscription service
SlotCatalog has introduced a subscription-based service built around its market visibility intelligence. The offering is designed to provide structured, comparable indicators derived from online casino lobby exposure and discovery signals, supporting internal workflows such as launch planning, distribution prioritisation, and portfolio assessment.
The service is built around SlotCatalog’s ranking products, including SlotRank and Provider Rank, which are intended to translate visibility patterns into signals that can be reviewed across markets and time periods. The company’s tracking is refreshed daily and is based on monitoring game exposure across more than 2,000 casino sites in 50+ markets. The subscription is positioned for partners that require recurring access to visibility indicators for product, BI, and commercial decision-making.
Affiliate platform launch in 2026
SlotCatalog also reported on the launch of an affiliate platform in 2026. The platform is positioned as an expansion of the company’s discovery and acquisition infrastructure, with an emphasis on clarity around how traffic is generated and how partner value is assessed.
The planned model focuses on intent-led discovery flows built around organic search journeys, review content, and comparison-led decision paths. In SlotCatalog’s framing, the objective is to align acquisition activity with measurable commercial outcomes and visibility indicators, rather than relying on isolated metrics. The affiliate platform announcement is presented as part of a broader effort to formalise partner reporting, attribution discussions, and long-term commercial alignment.
CrossyRun roadmap
In addition, SlotCatalog announced an expanded roadmap for CrossyRun, its proprietary “step crash” mechanic offered under license. The mechanic is based on step-by-step progression, where each move increases the potential multiplier alongside the probability of a round-ending outcome. Following prior deployments, SlotCatalog confirmed that three additional games using the CrossyRun framework are planned for release in the next two months, developed with different providers.
The upcoming releases are intended to demonstrate how the same underlying progression model can be implemented across distinct themes and volatility configurations. SlotCatalog positions the licensing approach as a way for studios to use an established progression framework while retaining flexibility over presentation and mathematical design.
SlotCatalog’s first deployment of the CrossyRun framework was delivered in collaboration with Evoplay through Uncrossable Rush, which served as the debut implementation of the mechanic and informed the decision to expand the roadmap with additional studio partnerships.
“SlotCatalog has an incredibly strong team – professional, proactive – one of the best in the market. The level of expertise, attention to detail, and the way they approach partnerships stands out,” said Diana Larina, Head of Marketing at Evoplay. “Our joint release of Uncrossable Rush is a perfect example. SlotCatalog didn’t just support the launch – their analytical insights actually helped shape the concept itself. And then the team amplified it with well-thought-through promotional activations that made a real difference. This kind of collaboration sets a new benchmark for how providers and affiliate platforms can work side by side.”
About SlotCatalog
SlotCatalog is one of the world’s largest and most comprehensive data-driven slot ecosystems. The company helps studios, operators, affiliates, and media platforms make better decisions by turning real traffic, player intent, and casino exposure into actionable insights. Its ecosystem spans affiliate traffic, market intelligence products, visibility and distribution solutions, and proprietary game mechanics.
For more information, users can contact SlotCatalog.
Editorial Commentary
SlotCatalog’s three announcements reflect a move from pure content visibility into structured commercial infrastructure. The paid data subscription formalises casino lobby exposure as a recurring intelligence product for studios and operators managing multi-market portfolios. Combined with the affiliate platform and CrossyRun roadmap, the company is building multiple revenue streams from a single core dataset.
The CrossyRun licensing approach applies logic already familiar in the B2B space: establish a proprietary mechanic, demonstrate it with a launch partner, then extend to additional studios. Tequity’s RGS platform deal with EXCO Game Studio reflects comparable logic – a framework licensed across partners, each applying their own creative layer. Evolution’s flat revenue and 9% EBITDA decline in FY2025 underscores the pressure B2B suppliers are managing in regulated European markets. Three CrossyRun releases across different providers in two months is a compressed timeline, and performance across distinct themes and volatility profiles will indicate whether the licensing framework has the range its roadmap requires.
