Soft2Bet has won two awards at the EGR B2B Awards 2026, taking the Innovation in Mobile and Innovation in Casino Software categories. The wins mark the company’s tenth year operating in iGaming technology and recognise its casino platform, MEGA gamification product, and native mobile delivery.
Casino Platform and MEGA
The Innovation in Casino Software award covers Soft2Bet’s casino platform, back-office infrastructure, and MEGA — its Motivational Engineering Gaming Application. The platform integrates casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions, and player engagement into a single operating environment, reducing dependence on multiple third-party suppliers.
MEGA applies gamification logic to casino and sportsbook journeys through missions, challenges, rewards, player segmentation, and progression mechanics. Soft2Bet reports 190% year-on-year Casino Games GGR growth and 173% year-on-year Sportsbook GGR growth across its network, alongside more than 200 million game rounds processed daily and 99.99% platform uptime.
“Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and gamification. Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.” — Andrew Cochrane, Chief Commercial Officer, Soft2Bet
Mobile Architecture and Recent Results
The Innovation in Mobile award recognises Soft2Bet’s native app delivery and edge-optimised mobile architecture. The design approach prioritises fast load times, stable gameplay, single-thumb navigation, haptic feedback, adjustable text sizes, and voice-enabled navigation.
Recent deployments across Betinia and Swiper demonstrate how the company builds distinct app experiences for different brands and markets. Betinia reached the top position in the App Store charts in Sweden and Denmark. QuickCasino Sweden recorded a 30% improvement in conversion following an App Store Product Page test.
B2B Positioning
The two EGR wins extend a run of recognition for Soft2Bet’s B2B turnkey offering, which covers platform migration, native mobile apps, and new market entry support. Each deployment is configured around local player behaviour, partner strategy, and compliance requirements.
MEGA is available as an API-based product for operators not on the Soft2Bet platform, enabling casino and sportsbook operators to add missions, rewards, segmentation, and player progression without a full platform switch. The company has reported 85% revenue growth in its most recent full-year results and set out expansion targets for 2026 across regulated markets.
Source: Soft2Bet
