Fortuna becomes sponsor of 2026 Speedway World Cup final in Warsaw
Fortuna has signed on as sponsor of the 2026 BOLL FIM Speedway World Cup final, set for August 29 at Warsaw’s PGE Narodowy. The operator announced the deal at a press conference alongside the Polish Speedway National Team, where organizers also gave an update on team preparations ahead of the tournament.
The Polish Automobile and Motorcycle Federation (PZM) and the PGE Narodowy stadium operator both had representatives at the event, underlining the scale organizers are attaching to the final. Poland hosts as defending champion at the country’s largest stadium.
A growing sports sponsorship line for Fortuna
The World Cup deal extends a sponsorship relationship Fortuna has held with Polish speedway since 2023, when it began backing PGE Ekstraliga competitions. For 2026, that scope now covers both the Polish Speedway National Team and the Team World Cup itself, the sport’s top international team event.
Speedway draws some of the largest live crowds in Polish motorsport, and a final on home soil gives Fortuna a high-visibility platform tied directly to a national team campaign rather than a single club or league round. PGE Narodowy seats over 58,000, well beyond the capacity of any club speedway track in Poland.
For Fortuna, the deal fits a broader pattern among regulated operators in Central Europe of moving sponsorship spend from individual clubs toward federation-level and national-team properties, where exposure runs across a full international season rather than a single domestic league.
Poland, Australia, UK already through
Three of the four final spots are already set. Poland qualifies automatically as host, Australia as reigning 2025 FIM Speedway of Nations world champion, and Great Britain after winning the first semi-final in Landshut, Germany, on May 1.
The fourth and final spot will be decided in Riga on August 7, where hosts Latvia face four-time champion Denmark, three-time champion Sweden, and Norway, competing in the World Cup for the first time. The Riga winner advances directly to Warsaw, joining Poland, Australia, and Great Britain in the four-team final.
PZM sets the target: win at home
PZM president Michał Sikora was direct about the federation’s objective for the final, pointing to the advantage of racing in front of a home crowd at Poland’s largest stadium.
“Our focus is on winning, and we have the added advantage of racing in front of our home fans at Poland’s largest stadium,” Sikora said.
National team coach Stanisław Chomski said the coaching staff is still finalizing the roster from a pool of fourteen senior riders currently being assessed for form and fitness. Poland defends the title it won at the previous World Cup final, adding pressure on Chomski’s selection given the riders will be racing in front of the largest crowd most will see all season.
“Racing at PGE Narodowy should be a source of inspiration for our riders, pushing them to perform at their best on such a major stage,” Chomski said.
What comes next
The Riga semi-final on August 7 will settle the final’s fourth team, with the winner joining Poland, Australia, and Great Britain at PGE Narodowy on August 29. PZM is expected to confirm its final roster from the fourteen-rider senior pool in the weeks following Riga, giving Chomski’s staff just under three weeks to finalize tactics before the final.
Source: Fortuna
