Digitain has appointed Dario Jurčić as chief commercial officer for Europe and Africa, bringing in a senior executive from Sportradar to lead commercial operations across its European hubs and support expansion on the continent.
Jurčić joins with more than ten years of executive leadership experience in iGaming and betting technology. He spent the most recent period of his career at Sportradar as senior vice president of iGaming and platforms. Before that, he served as CEO of NSoft, the Mostar-based betting software provider that Sportradar acquired a majority stake in during 2022. At NSoft, Jurčić progressed from business analytics and data solutions roles to co-CEO and ultimately CEO, building the company’s presence across 35 countries.
Role and Remit
In his new position, Jurčić will oversee Digitain’s commercial operations across its European offices, which include Malta, Romania, and the United Kingdom. The company is also planning a new Central European office, which will fall within his remit.
The appointment signals a push by Digitain to deepen its footprint in regulated European markets while scaling activity in Africa, where the company took the Best Innovation in Sports Betting award at the SiGMA Africa Summit in Cape Town in March 2026. Digitain holds an MGA licence (MGA/B2B/592/2018) and a UKGC licence, and currently operates across 35 regulated markets, processing €12bn in handle annually.
Executive Reaction
“We are delighted to welcome Dario to Digitain. His proven commercial leadership, deep understanding of the global iGaming ecosystem and outstanding track record of building successful businesses make him an exceptional addition to our leadership team. As we continue to expand in regulated markets and further strengthen our position across Europe, Dario’s experience and strategic vision will play a key role in deepening our partnerships and delivering even greater value to our partners.” — Ani Mkrtchyan, Chief Sales Officer, Digitain
Jurčić cited both the product quality and the company’s approach to scaling as factors in his decision to join.
“Digitain has established itself as one of the industry’s most ambitious and innovative companies, and I’m excited to join at such an important stage of its growth journey. Throughout my career, I have focused on building scalable platform businesses and helping operators succeed in highly competitive regulated markets. I see a strong opportunity to further strengthen Digitain’s position across Europe while supporting its expansion throughout Africa. What immediately stood out about Digitain was not only the quality of its products and technology, but also its culture. From my very first interactions with the teams, it was clear that Digitain is not only focused on building high-quality solutions, but also on scaling them with purpose across global markets. There is a strong foundation already in place, and I see a significant opportunity to further elevate the company’s commercial reach and brand positioning across Europe and Africa.” — Dario Jurčić, Chief Commercial Officer for Europe and Africa, Digitain
Context
The hire comes as B2B platform suppliers face mounting pressure to maintain commercial momentum across European regulated markets, where regulatory headwinds have weighed on revenues across the sector in recent reporting periods. For Africa, the dynamic is different: the continent represents a growth opportunity where sports betting dominates, mobile penetration is rising, and regulatory frameworks remain fragmented across jurisdictions.
Digitain’s platform covers 120 sports, more than 150 partners worldwide, and includes its in-house Paydrom payment gateway, which integrates more than 60 payment providers and 600 payment methods. That infrastructure is central to its operator value proposition in markets where local payment coverage is a decisive factor. The company has also been shortlisted across four categories at the European iGaming Awards 2026, including Best Software Supplier of the Year.
The CCO appointment for Europe and Africa follows a quarter in which Digitain signed a multi-product agreement with AdmiralBet Serbia and expanded into the UK and Belgian markets. For a deeper look at how B2B platform scale translates into operator growth, the SoftSwiss and Stake partnership offers a comparable case study in platform-led expansion.
Source: Gaming Intelligence
