Kaizen Gaming has launched Betano Trivia, a free-to-play live trivia game built on generative AI, and deployed it across all 20 markets where its Betano brand operates.
The product, developed by Kaizen Labs — the company’s internal innovation unit — uses an AI-generated avatar as the on-screen presenter and produces questions, scoring, and audiovisual assets dynamically rather than from pre-produced media. Players compete for prizes across question categories covering sports, entertainment, and pop culture.
The product
Betano Trivia runs without a human host. The avatar presenter, question content, and supporting audiovisual elements are all outputs of the company’s GenAI stack, which Kaizen Gaming describes as a “sophisticated tech stack” without specifying which underlying models or platforms it uses.
Access is free-to-play: Betano customers do not need to wager to participate. The game is available across the full footprint of Betano-licensed markets, which span regulated jurisdictions in Europe and Latin America.
The launch is timed to coincide with peak football engagement during the 2026 FIFA World Cup, giving players an additional content layer alongside the sportsbook.
Built internally
Kaizen Labs, Kaizen Gaming’s in-house innovation incubator, handled the full build with support from multiple cross-functional teams inside the company. No external gamification supplier was involved.
That in-house model marks a deliberate choice. Most operators integrate gamification and engagement features through third-party platforms, externalising the development cost and accepting a trade-off in differentiation. Kaizen Gaming has done the opposite: keeping a product that could be a market differentiator — and its underlying IP — inside the company.
George Kourakos, Director of Innovation at Kaizen Gaming, said:
“Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”
Kaizen Gaming’s market position
Kaizen Gaming is a privately held Greek operator with a licence footprint that covers regulated markets including Greece, Portugal, Romania, Bulgaria, and Brazil. The Greek gambling market reached €3.07 billion GGR in 2025, with Betano one of the leading licensed brands domestically. The company has also expanded Betano aggressively in Latin America, where Brazil’s 2025 licensing framework opened new commercial ground.
Among the top iGaming companies by market capitalisation, Kaizen Gaming sits at the tier of large privately held operators that have not listed publicly, limiting available financial detail. The company has not disclosed 2025 revenue figures.
GenAI as a content production system
What distinguishes Betano Trivia from earlier operator gamification products is where the AI sits. Prior deployments have typically used machine learning for personalisation, fraud detection, or recommendation engines — functions invisible to the player. Here, GenAI is producing the content the player interacts with directly: the presenter, the questions, the visual layer.
That changes the calculus for operators considering similar formats. A human-hosted live trivia product requires per-session production cost and is difficult to scale across 20 markets with different languages and regulatory contexts. A GenAI-native product, once the underlying system is built, can in principle adapt content without the same per-market overhead.
Whether AI-avatar entertainment holds player engagement at the level of human-hosted formats is an open question. Betano Trivia has launched into a highly competitive attention environment — the 2026 World Cup — which will provide an early stress test of the format.
The more immediate industry implication is one of precedent. Kaizen Gaming has demonstrated that a well-resourced in-house team can ship a fully AI-produced live experience at scale. Other operators with similar internal capability will take note.
Source: Kaizen Gaming
