Bragg Gaming Group will cut approximately 19% of its global workforce in a second round of restructuring this year, the B2B iGaming content and technology supplier said, as it works to become a sustained cash generator.
The company expects the latest measures to deliver about €6m in incremental annualised cash savings once fully implemented. That is on top of the roughly €4.5m in annual savings tied to the restructuring Bragg announced on 8 January 2026, taking the combined target to about €10.5m a year.
Bragg will book around €0.6m in personnel-related termination costs in the second half of 2026 in connection with the new cuts, incremental to the costs of the January programme. In that earlier round, the company reduced its headcount by about 12% and recorded roughly €1m in termination costs in the first quarter.
Two rounds in six months
The two programmes amount to a substantial reduction in staff over a single year. The January restructuring cut about 12% of the workforce, and the new measures affect a further 19%. Bragg has framed both as steps toward a leaner organisation focused on its core technology, content and platform products.
The January round went beyond headcount. Alongside the 12% cut, Bragg extended its player account management deal with Entain and signed an AI partnership with Golden Whale Productions, part of a programme the company says will make it an AI-first business by 2027. The new cuts are tied to an acceleration of that same AI-First transformation.
“We believe that the steps we took at the start of the year were the right ones for the business, and today we are going further. These measures are designed to deliver focus, discipline, execution and cash generation. By combining a more focused organisation with the acceleration of our AI-First transformation, we are structurally improving our costs while continuing to protect the technology, content and people that drive our competitive advantage,” said Matevž Mazij, chief executive of Bragg.
Mazij said the latest measures “build directly on the restructuring we announced in January and move us decisively towards sustained cash generation,” and thanked departing staff for their contribution.
Cost discipline across the sector
Bragg’s cuts land amid a wider wave of restructuring across the industry, as suppliers and operators trim headcount while regulatory costs and tax rises squeeze margins. The pattern runs through this year’s iGaming layoffs. IGT cut about 700 roles globally in a post-merger reorganisation, while LSports tied its own job losses to an AI-driven restructuring similar to the shift Bragg describes.
The company positioned the reductions as preparation for consolidation, saying a leaner structure leaves it better placed to pursue growth “as the global igaming industry continues to regulate and mature.” Bragg has pointed repeatedly to market consolidation as an opportunity it wants to be ready for.
What it means for the numbers
The savings target matters against Bragg’s recent financial performance. The company, which is listed on Nasdaq and the Toronto Stock Exchange under the ticker BRAG, has been working to lift EBITDA and shorten its route to net profitability. The €10.5m combined annualised saving is the figure investors will measure the restructuring against as the year progresses.
The one-off cost of the new round is modest at about €0.6m, all of it personnel-related and due in the second half. Bragg has not detailed which teams or regions carry the reductions.
The scale of the cut, coming so soon after the January programme, raises questions about execution risk as Bragg leans on a smaller team to deliver the same technology and content roadmap. The company expects the full savings only once the measures are implemented, which ties the timing of the cash benefit to how quickly the cuts take effect in the second half of 2026.
Source: Bragg Gaming Group
