Intralot Ireland, a subsidiary of Bally’s Intralot, has signed a seven-year extension to its contract with Premier Lotteries Ireland (PLI), keeping it as the technology partner behind the Irish National Lottery through November 2034. The deal covers the remainder of PLI’s operating licence and adds cybersecurity services for the first time.
A deal that runs to the end of the licence
PLI holds a 20-year concession to run the National Lottery, awarded by the Irish government in 2014 and due to expire in November 2034. The new agreement takes Intralot’s role to that end date, aligning the supplier contract with the full term of the operator’s licence.
The two companies have worked together since PLI took over the lottery in 2014. In August 2024 they signed a shorter three-year extension that ran through November 2027. This deal replaces that timeline and commits both sides for a further seven years.
Intralot Ireland is part of Bally’s Intralot, the lottery and gaming technology group created when Bally’s combined its interactive business with Intralot in a deal that closed earlier this year.
Technology stack and new services
Under the extension, Intralot will deploy its LotosX Omni platform and its PlayerX player account management system for PLI. The company describes the setup as a cloud-based foundation that runs lottery operations across retail and online channels, with retailer management, instant games, device management and content management handled through the same stack.
The contract also covers support and maintenance. Intralot will add cybersecurity services during the first year, the first time security provision has been written into the Irish agreement.
PLI runs draw-based games, instant-win tickets and online play, and returns a share of sales to good causes across Ireland. The technology contract sits behind that retail and digital network rather than the consumer-facing brand.
What both sides said
PLI chief executive Cian Murphy tied the extension to the operator’s plans for the rest of its licence.
We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland.
Bally’s Intralot chief executive Robeson Reeves framed the deal around the length of the relationship.
We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.
Where it sits for Bally’s Intralot
The Irish contract is one of a string of lottery mandates that underpin Bally’s Intralot’s revenue, and a renewal to 2034 gives the group a long-dated, recurring income stream at a point when it is spending heavily elsewhere. Last month the company agreed a deal worth about £243.1m ($328.7m) to acquire Evoke, owner of William Hill and 888, in an all-share takeover.
That acquisition would push the group further into business-to-consumer betting and gaming, on top of the lottery-systems business that contracts such as the PLI deal support. The group has reaffirmed EBITDA guidance of about €422m even as UK tax changes weigh on parts of its portfolio.
For PLI, the renewal settles the question of who runs the National Lottery’s core systems for the next eight years and moves attention to how the operator uses that period before its licence comes up for renewal or retender after 2034.
Source: Bally’s Intralot
