Super has taken a seat on the board of directors of the European Gaming and Betting Association (EGBA), becoming the fifth operator to join the Brussels trade body’s top decision-making tier.
The company, which runs the Superbet consumer brand, joins Flutter, Entain, bet365 and FDJ United on the board. Board members help set the association’s strategic direction and its work on raising industry standards.
Super first joined the EGBA as a member in October 2024. The association pointed to the Romania-based operator’s growing contribution since then as the reason for the board appointment.
What the EGBA board carries
The EGBA is the Brussels-based trade body for the largest licensed online gambling operators in the European Union. Its members account for around 30% of Europe’s online gambling gross gaming revenue (GGR) and hold 401 licences across 22 countries, according to the association.
Alongside its board operators, the EGBA counts Betsson, evoke, LeoVegas Group and Tipico among its members. It also has a set of non-operator affiliate members, including Aircash, Sumsub and Yaspa.
The board sits at the centre of that membership, guiding lobbying priorities in Brussels at a time when the EU is weighing tighter rules on the sector. The association has been an active voice in debates over harmonised standards and the treatment of unlicensed operators.
A busy stretch for the association
The appointment lands during a run of activity for the EGBA. In June, the association welcomed the publication of the European standard on markers of harm in gambling, a technical benchmark for identifying risky play. It has also filed a complaint with the Bank of Lithuania against payment provider Walletto, alleging the firm processed payments linked to unlicensed operators.
Those two moves track the EGBA’s stated focus: pushing consumer protection standards higher while pressing regulators to close off the channels that keep black-market operators running. The EU has separately seen an iGaming tax proposal gain momentum in Brussels, adding to the policy load facing the trade body and its members.
Super’s expansion continues
The board seat caps a period of growth for Super. In February, Superbet’s parent bought Maxbet Online, a deal that reshaped its home market. Last month, EGR reported that Super was set to acquire Crafting Technologies and build a new technology hub in the Romanian city of Cluj-Napoca.
Romania remains the operator’s base and one of its core markets. The country has one of the larger regulated iGaming markets in the region, and Super has used that position to expand across Europe and into new territories.
What the parties said
Borut Petek, Super chief global affairs officer, called the board appointment an important step for the operator and framed it around the case for tighter regulation.
“More importantly, it reflects our belief that a strong and trusted industry can only thrive within a robust and well-functioning regulatory framework. Europe has the opportunity to set the global benchmark for a well-regulated gambling and betting market. Achieving this requires close cooperation between operators, regulators and policymakers, a commitment to continuously raising standards, and a shared determination to strengthen consumer protection, reinforce market integrity, tackle illegal gambling and ensure that regulated operators remain the safest choice for consumers.”
Maarten Haijer, EGBA secretary general, said Super had been an active member since joining.
“Since joining EGBA, Super has been an active and committed member, and we’re delighted to welcome them to our board. Their perspective and market expertise will be a valuable addition as we continue to promote high industry standards and a safe, competitive and well-regulated online gambling environment in Europe.”
What happens next
Super now has a direct hand in the EGBA’s lobbying positions as Brussels moves on gambling policy, from harmonised harm-prevention standards to the treatment of payment providers serving unlicensed sites. The test is whether a fifth operator voice shifts the association’s agenda, and how far Super’s push for tighter EU-wide rules aligns with the priorities of the four larger operators already at the table.
Source: EGBA
