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Home » Super Group Q2 Profit Hits $123m as World Cup Lifts Betway

Super Group Q2 Profit Hits $123m as World Cup Lifts Betway

Bartosz Hrydziuszko by Bartosz Hrydziuszko
August 5, 2026
in Financial Report
Reading Time: 4 mins read
Super Group posted Q2 2026 revenue of $684m and profit of $123m against a $3m loss a year earlier, and raised full-year guidance after World Cup trading.

Super Group posted Q2 2026 revenue of $684m and profit of $123m against a $3m loss a year earlier, and raised full-year guidance after World Cup trading.

Super Group, the parent company of Betway and the Spin casino brands, reported revenue of $684 million for the second quarter of 2026, up 18% from $579 million a year earlier, and a profit of $123 million against a $3 million loss in the same period of 2025. Adjusted EBITDA rose 30% to $204 million, giving the group a 30% margin, its highest to date. The results cover the quarter that contained the group stage and knockout rounds of the FIFA World Cup.

Monthly active customers rose 13% to 6.2 million. The group said deposits and wagering also reached all-time highs in the quarter.

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Casino still carries the earnings

Online casino revenue rose 16% year on year to $527 million in the quarter, against $150 million from sports betting, which grew 29%. The split matters for how the quarter is read: the World Cup lifted sportsbook turnover, but casino remains the larger and steadier contributor to group revenue, as it has been since the company exited the United States market.

Neal Menashe, Chief Executive Officer of Super Group, attributed the quarter to the wider business rather than the tournament alone.

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“The second quarter generated record performance across Super Group, marking all-time highs in revenue, adjusted EBITDA, deposits and wagering. While we maximised the commercial boost from the FIFA World Cup, these results once again demonstrate the core strength of our casino-led, diversified business model, disciplined execution, and highly durable customer base.”

First-half revenue reached about $1.3 billion, following $612 million in the first quarter, with half-year profit of about $208 million compared with about $56 million a year earlier.

Africa grows fastest, international slows

Africa remained the group’s fastest-growing segment, with revenue up 36% to $310 million in the quarter. Betway has operated in South Africa since 2017 and has built out sportsbook and casino positions across the continent, and African growth has run well ahead of the group average for several consecutive quarters.

International revenue, covering Europe and the Americas, rose 7% to $368 million. The Americas contribution now comes mostly from Canada following the closure of the group’s US sportsbook business, a market where provincial licensing has reshaped the competitive landscape for online operators. European revenue grew, though at a slower rate than Africa.

The concentration is worth watching. Africa now accounts for close to half of quarterly revenue growth, and its regulatory frameworks vary widely by country, from South Africa’s provincial licensing to markets where online rules are still being drafted.

Guidance raised, balance sheet unlevered

Super Group lifted full-year 2026 revenue guidance to more than $2.6 billion, from more than $2.55 billion, and adjusted EBITDA guidance to more than $710 million, from more than $680 million. The increase implies management expects trading in the second half to hold up once the World Cup uplift has passed.

The group closed June with $548 million in cash and no debt. It returned $25 million to shareholders through dividends during the quarter, taking capital returned over the past 12 months to $218 million. That balance sheet position keeps Super Group among the more conservatively financed businesses in the top tier of global gambling operators, most of which carry significant leverage from acquisitions.

Alinda van Wyk, Chief Financial Officer of Super Group, said:

“The quality of our business continues to be demonstrated in our financial performance, as we delivered another quarter of record revenue, profitability and cash generation.”

Manchester United deal signed during the quarter

Super Group agreed a training kit sponsorship for Betway with Manchester United during the quarter. The deal sits outside the Premier League’s voluntary ban on front-of-shirt gambling sponsorship, which takes effect from the 2026-27 season and does not cover training wear, sleeve placements or other club assets.

The structure has already drawn attention from campaigners and from within the industry, with licensed operators pressing clubs over their betting partners and questions raised about whether the voluntary code goes far enough. For Betway, the arrangement keeps the brand attached to a club with a large following in Africa and Asia, the two regions where the group is pushing hardest for customer acquisition.

The test for Super Group is the third quarter. The comparison base is now materially higher, the World Cup will not repeat, and the raised guidance assumes the customer numbers added during the tournament stay active once the football calendar returns to normal.

Source: Super Group

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Bartosz Hrydziuszko

Bartosz Hrydziuszko

Bartosz Michael brings over a decade of expertise to the iGaming industry, specializing in European gambling markets, regulatory compliance, and operator analysis. With 233 published articles covering everything from licensing developments to market expansions across jurisdictions including the UK, Malta, Sweden, and emerging European markets, Bartosz has established himself as a trusted voice for industry professionals seeking actionable insights. His deep understanding of cross-border gambling regulations, responsible gaming initiatives, and compliance frameworks makes his content essential reading for operators navigating the complex European regulatory landscape. Throughout his 10+ years in iGaming journalism, Bartosz has developed extensive relationships with regulatory bodies, gaming authorities, and industry stakeholders across Europe. His investigative approach to covering licensing disputes, regulatory reforms, and market entries has helped operators, suppliers, and legal professionals stay ahead of legislative changes. Whether analyzing MGA directives, UKGC consultations, or Curaçao licensing reforms, Bartosz delivers comprehensive coverage that bridges the gap between regulatory complexity and practical business application, making him an invaluable resource for compliance officers and gaming executives alike

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