CCC.io, the crypto-first casino and sportsbook, today announced a 12-month sponsorship of PURE eSports, the Latvian Counter-Strike 2 organisation competing in European and international tournaments. From 9 November 2026, the team competes under the name PURE CCC.io.
As part of the partnership, PURE CCC.io will carry CCC.io branding across its competitive appearances, regular live streams and social channels, with co-created content for the team’s 18+ community. The team will keep competing in LANs and recognised tournaments throughout the season.
PURE stands for Precision Under Rapid Execution, and the team is built on discipline, speed and execution. CCC.io aims to complement this no-frills approach as a newly launched iGaming brand that prioritises transparency.
CCC eSports as CCC.io’s global eSports brand, is excited to be part of the journey with PURE in achieving their long term goal of succeeding at a Major.
Earl Stanley, Representative, CCC.io
We’re excited to welcome CCC.io as a partner of PURE. We’ve grown quickly as a European CS2 team, and partners who believe in that progress early mean a lot to us. With ROG Journey Winter in Stockholm coming up and more LANs ahead, we’re looking forward to building something strong together with CCC.io, both in the server and with our community on stream.
Martin Tanne, CEO, PURE eSports
Next up for PURE CCC.io is ROG Journey Winter 2026, a LAN at BME Studios in Stockholm from 30 November to 5 December. The team’s long-term goal is to compete and succeed at a Counter-Strike 2 Major.
About CCC.io
CCC.io is a crypto-first online casino and sportsbook that launched in October 2026. The brand is built on transparency, real-time rakeback for players, and 24/7 concierge-level customer service, with clear terms and no fine print.
For more info, users can visit the official X page.
About PURE eSports
PURE eSports is a Latvian Counter-Strike 2 organisation competing in European and international tournaments, playing as PURE CCC.io from November 2026. Find out more at cspure.gg or on X at @CSPUREGG. #WeArePURE
Industry context
PURE eSports is based in Latvia, where lawmakers are reviewing tighter gambling rules. On 21 October 2026, the Saeima’s Budget and Finance Committee backed for first reading amendments to the Gambling and Lotteries Law that would raise the minimum gambling age from 18 to 21 and require personalised player cards, Latvian public broadcaster LSM reported. The committee left further work on the bill to the 15th Saeima, elected on 3 October, and no effective date has been set. The iGaming Europe covered Latvia’s age 21 plan in October.
Online play made up 57% of Latvia’s gambling market in 2025, with interactive gambling revenue of €170.7m out of about €300m, up 10.8% year on year, according to Latvia’s 2025 market figures.
CCC.io is one of several crypto casino and sportsbook brands to go live in 2026. Maxxed set an October launch for its crypto casino and sportsbook. More coverage is on the crypto tag page.
Source: CCC.io
