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Bet365's integration of Lotteria Italia 2025 marks a strategic shift in Italy's competitive gaming landscape, where ADM has licensed 46 companies across 52 platforms. The move reflects broader trends toward cross-vertical strategies as operators transform from single-vertical specialists into comprehensive entertainment platforms, with implications for European gaming regulation through 2030.

Industry Trends

Bet365 Integrates Lotteria Italia 2025 as Italian Multi-Vertical Strategy Deepens

by Bartosz Hrydziuszko

November 25, 2025

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2026 All rights reserved | iO Media Group

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2026 All rights reserved | iO Media Group