Genius Sports has appointed Tony Marlow as Chief Marketing Officer, strengthening its executive team as the company deepens its push across sports data, betting, media, and advertising markets.
Marlow joins from LG Ad Solutions, where he served as CMO and helped position the company as a leader in connected TV advertising. Before that, he held CMO roles at Integral Ad Science and Data Axle, and led B2B marketing at Yahoo. His background sits at the intersection of media, technology, and advertising — territory that maps directly onto Genius Sports’ current expansion agenda.
Leadership Rationale
Mark Locke, Chief Executive Officer of Genius Sports, framed the appointment in terms of platform scale rather than a narrow marketing brief.
“We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem. As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.”
Genius Sports (NYSE: GENI) describes itself as a global leader in real-time sports data, connecting leagues and federations, broadcasters, betting operators, and advertisers. Locke’s framing signals that Marlow’s remit will span all four audience segments, not simply brand communications.
The Live Moment Economy
Marlow’s own commentary focused on what Genius Sports calls the live moment economy — the commercial opportunity created by real-time engagement during live sporting events.
“I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.”
The framing aligns with Genius Sports’ broader product narrative around real-time data activation and moment-based advertising, areas the company has been investing in through partnerships and product development. In March 2026, the company announced a partnership with the Pac-12 covering integrity, technology, and AI, as well as a NewFront showcase focused on immersive advertising and real-time activation solutions.
Go-to-Market Focus
Marlow’s remit covers global go-to-market efforts across Genius Sports’ core audiences: leagues and federations, broadcasters and streamers, betting operators, and advertisers and brands. The company’s dual exposure to the betting and advertising markets has become central to its investment case, and the CMO appointment reflects a structural push to bring that positioning to market with greater visibility.
The hire follows Genius Sports’ $1.2bn acquisition of Legend in February 2026, which significantly expanded its sports technology footprint and added scale that requires coordinated go-to-market execution across a larger product portfolio.
Marlow’s start date was not disclosed. Genius Sports has not indicated whether any incumbent marketing leadership has been displaced by the appointment.
Source: Genius Sports
