Relax Gaming, the award-winning iGaming aggregator and content supplier, has entered Italy’s regulated online casino market through a new partnership with bet365. The integration delivers Relax Gaming’s complete proprietary content portfolio to bet365.it, marking a significant expansion for both companies in one of Europe’s most competitive gaming markets.
The partnership introduces popular Relax Gaming titles including Money Train 3, Book of Power and Net Gains to Italian players via the bet365.it platform. Players will also gain access to carefully selected third-party games delivered through Relax Gaming’s aggregation platform.
Italy represents a key growth market for Relax Gaming’s European expansion strategy. The country’s regulated online gaming sector continues to attract international operators seeking to establish partnerships with established local platforms. bet365’s strong market position and substantial Italian player base provides immediate reach for Relax Gaming’s content across the region.
Strategic Market Expansion
The Italian launch reflects Relax Gaming’s focused approach to regulated market entry, combining proprietary game development with third-party content aggregation. This dual-service model allows operators like bet365 to access diverse gaming content through a single integration point.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, commented: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like bet365 gives our content immediate visibility and credibility with a wide audience. Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”
A spokesperson at bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering. Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
Market-Leading Content Integration
The integration showcases Relax Gaming’s capabilities as both content creator and aggregator. The company’s proprietary titles have gained recognition across European markets, while its aggregation platform provides operators with access to diverse third-party content from verified suppliers.
bet365’s decision to partner with Relax Gaming reflects the operator’s commitment to offering Italian players high-quality gaming experiences from established content providers. The partnership allows bet365 to expand its Italian casino offering while maintaining operational efficiency through streamlined content management.
The Italian market entry builds on Relax Gaming’s broader European expansion strategy, which focuses on regulated jurisdictions where the company can establish long-term partnerships with leading operators. Italy’s mature regulatory framework and active player base make it an attractive market for international gaming companies seeking sustainable growth opportunities.
This partnership positions both companies to capitalize on Italy’s competitive online gaming landscape, with bet365 gaining access to proven content and Relax Gaming securing distribution through one of the industry’s most recognized operator brands.
Source: gamblinginsider.com /Relax Gaming expands into Italy through bet365 partnership/
