The Betting and Gaming Council has launched a careers video series profiling employees across Britain’s regulated betting and gaming industry, as the trade body steps up efforts to demonstrate the sector’s contribution to UK employment and the wider economy.
The series features staff from operators including Star Sports, Genting Casinos, and Entain, with each video focusing on individual roles, career pathways, and what employees cite as the reasons they value working in the sector. The BGC says the regulated industry supports 109,000 jobs across the UK.
What the Series Covers
The videos address three broad themes: why employees choose to work in the regulated sector, the variety of roles available beyond customer-facing positions, and the standards of conduct expected across the industry. The BGC framed the launch as part of its ongoing work to make the case for the regulated sector’s value to communities and the jobs market.
The series sits alongside the BGC’s longer-running public communications effort. In October 2025, the council released a separate campaign video — “Black Market: Spot The Difference” — targeting consumer awareness of unlicensed operators. That campaign depicted an illegal site mimicking a legitimate platform, warning that black market operators function outside UK law and without player protection requirements.
The careers initiative takes a different angle, directing its message at prospective employees and the broader public rather than existing bettors, positioning the regulated sector as a meaningful employer rather than primarily a compliance story.
Context: UK Sector Under Pressure
The launch comes at a difficult period commercially for UK-facing operators. The UK confirmed significant gambling tax increases in late 2025, with online casino remote gaming duty rising to 40% and sports betting general betting duty climbing to 25%. Several major operators have quantified the impact: Entain estimated a £200m annual cost, while Flutter put the figure at £540m.
Against that backdrop, the BGC’s employment figures carry a degree of political weight. Trade associations routinely deploy job numbers when making the case to government that punitive tax or regulatory changes carry wider economic consequences. The 109,000 figure covers the regulated sector as a whole, spanning retail betting shops, online operations, and the casino estate.
The UKGC issued £18m in penalties during 2025, a figure that reflects the regulator’s increasing enforcement activity. The BGC’s emphasis on high standards and customer focus in the careers series aligns with the broader industry argument that the regulated sector, whatever its commercial pressures, operates within a framework that unlicensed alternatives do not.
The first videos in the series are available on the BGC’s website and YouTube channel.
Source: Betting and Gaming Council
