Bragg Gaming Group has signed a binding agreement to acquire Drayton International, a gaming technology and content platform comprising five part-owned game development studios and three wholly owned technology and distribution platforms.
The deal adds more than 100 developed titles to Bragg’s portfolio, alongside a proprietary hybrid slot engine linked to live horse-racing data, a patent-pending AI game development platform, and a content aggregation layer with exclusive access to the BetMakers Tote — one of three major tote platforms distributing horse-racing data to advance deposit wagering (ADW) operators in the United States.
Financial terms were not disclosed.
Studio Breakdown
Drayton’s five studios span distinct verticals. Boomerang Studios, in which Bragg acquires a 54.5% stake, has 80 titles to date and placed on Eilers & Krejcik’s 2026 Top 50 US Suppliers list. Dream Streak Gaming (48.5%) developed the hybrid slot engine that maps live horse-race outcomes to slot mechanics; deployment through BetMakers’ ADW platform is scheduled for July 2026.
Rise Gaming (54%) is a vertically integrated studio with full IP ownership across the 24K Gold, Hot1, and Thunderways series. Hit Squad (37.5%) focuses on US omni-channel content — its Sweet 16 Blackjack title ranked ninth on Eilers & Krejcik’s US Top Table Games list in April 2026. Neotopia (24%) provides art and design services aligned with Boomerang.
Platform Assets
The three platform components extend Bragg’s distribution and monetisation reach. Arc Gaming is a proprietary content aggregation platform and the exclusive aggregator for the BetMakers Tote, giving Bragg a direct line into the ADW ecosystem. Vision PlAI is a patent-pending AI platform designed for data-driven game development and operator-specific content personalisation. 3 Shores is a portfolio of performance marketing and affiliate assets focused on gaming customer acquisition.
This configuration of content, distribution infrastructure, and player acquisition assets reflects wider consolidation across the B2B supply chain. Aristocrat’s acquisition of AWager represented a comparable push by a land-based supplier into online distribution.
US Market Rationale
The ADW angle is central to the deal’s strategic logic. Traditional online casino gaming is currently licensed in seven US states. ADW is available in more than 30. Bragg estimates the transaction could expand its US market reach more than fivefold by deploying Dream Streak Gaming’s hybrid slot content through Arc Gaming’s ADW infrastructure into states where conventional online slots remain unregulated.
Bragg’s remote games server technology is positioned as the delivery layer, given its stated flexibility across varied regulatory environments.
Matt Davey Joins as Non-Executive Chairman
Concurrent with the transaction, Matt Davey — Founder and Chairman of Tekkorp Capital — will join Bragg’s Board of Directors as Non-Executive Chairman. Davey purchased one million Bragg common shares in a private transaction with CEO Matevž Mazij in February 2026. His combined shareholding from that purchase and existing Drayton private stock is expected to represent approximately 10% of Bragg following completion.
Mazij said:
“The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology, complemented by a renewed, progressive look for our brand. More than anything, this acquisition encapsulates our streamlined and coherent user-focused strategy.
“In that regard, we are excited that this transaction will mark our first entry into the emerging ADW space. By leveraging our remote games server technology, which is agile enough to rapidly adapt to alternative regulatory environments, and the ADW framework, which turns parimutuel wagering into a high-engagement, digital-first entertainment experience, we will be able to meet player demand in dozens more US states today than we could to date.”
Davey said:
“Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology, and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organisation. Bragg combines a potent combination of smart technology and brand heritage that is ready to scale into new markets with its growing number of tier-one partners.”
Bragg expects Drayton’s leadership and development teams to remain with the company post-closing. The move follows a period of active content investment by B2B suppliers seeking to control more of the RGS and aggregation layer — an area that continues to attract consolidation across the iGaming supply chain.
Source: Bragg Gaming Group
