Esportes Gaming Brasil has appointed Andréa Curral as Marketing Director, placing responsibility for brand strategy, media, communications and sponsorship management across its three operating brands — Esportes da Sorte, Onabet and Lottu — under a single executive for the first time.
Role and Remit
Curral takes ownership of the group’s brand-building, media planning, communications, campaigns and proprietary projects divisions. Her remit extends to strategic oversight of EGB’s sponsorship portfolio, which includes Brazilian football clubs Corinthians, Ceará, Ferroviária and Náutico, as well as major cultural events backed by the operator.
The company said the hire forms part of a broader programme of institutional and operational strengthening. EGB has been expanding investment in technology and user experience alongside brand development as Brazil’s regulated betting market consolidates following the launch of its licensing framework in January 2025.
Background
Curral brings more than 17 years of experience across branding, media, communications and consumer experience. Her career includes roles at Warner Bros. Discovery and the online fashion and lifestyle platform Privalia, where she served as head of marketing. She holds a degree in Social Communication from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP.
EGB said previous hires in the current build-out have included a chief growth officer and a compliance manager, pointing to a structured expansion of the senior team as the group seeks to position itself in Brazil’s regulated environment.
Curral on the Appointment
“Taking on the marketing leadership of a group with the relevance and growth trajectory of EGB is an opportunity to build projects with real impact. Our focus is to develop strategies that expand brand presence, strengthen relationships with audiences and support the company’s growth in a consistent way.”
Brazil’s regulated betting market recorded $7bn in gross gaming revenue in its first full year of operation, with approximately 25 million active bettors. Sponsorship has become a core acquisition and brand-building tool for licensed operators, with football club partnerships central to several operators’ marketing strategies. EGB’s portfolio — anchored by the Corinthians deal — positions Curral’s role as a significant operational function at a competitive moment in the market. For more on the market context, see Soft2bet’s 85% revenue growth and 2026 expansion targets and the latest regulatory developments shaping operator strategy across emerging markets.
Source: Esportes Gaming Brasil
