- Companies mentioned: HELL Partners
- Markets/regions mentioned: London (UK); Tier 1-3 global markets
- HELL Partners will exhibit at IGB Live 2026 at Booth L40, ExCeL London, with a Prada giveaway, exclusive merch, and a closed VIP evening for top affiliate partners.
While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40 — not hard to find, even harder to ignore.
What HELL Partners Actually Brings to the Table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s Waiting at the Stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP Event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Interested parties can book a meeting with a manager:
️Doron Affiliate Manager doron@hellpartners.com
️Anna Affiliate Manager anna.r@hellpartners.com
️Maxim Affiliate Manager maxim.m@hellpartners.com
About HELL Partners
HELL Partners is a performance-driven iGaming advertiser operating high-converting in-house brands across Tier 1–3 markets. Focused on scalable growth, flexible traffic solutions, and long-term partnerships, HELL Partners delivers strong conversion rates, dedicated support, and premium affiliate opportunities worldwide.
Contact
Alexandra K
HELL Partners
alexandra.k@hellpartners.com
Editorial Commentary
HELL Partners’ IGB Live presence adds a physical dimension to a network that has built its proposition around performance metrics and open traffic policies. The combination of structured deal-making sessions, a Prada giveaway, and exclusive merch with a closed VIP evening reflects a broader trend among affiliate networks competing on relationship depth, not just commission rates – a pattern playing out against a Great Britain online gambling market under mounting regulatory and revenue pressure.
With a new in-house brand confirmed for launch and GEO coverage from Tier 1 through Tier 3, the network’s London push arrives at a moment when operator demand for diversified, compliant traffic is rising across Europe’s wider gambling market. Affiliates able to deliver performance across regulated jurisdictions are increasingly valuable to operators navigating tightening cross-border oversight. Whether the deal pipeline from ExCeL converts will be the key measure coming out of July.
