The Danish Gambling Authority (Spillemyndigheden) launched a campaign on 26 October 2026 asking parents to check the content and mechanics of the video games their children play, alongside the time they spend gaming. The Spillemyndigheden campaign is called “Casino in the Children’s Room” (Kasino på børneværelset).
Many children and young people game as part of everyday life, and several games contain mechanisms that can resemble gambling, the regulator said in its campaign announcement. It wants parents to pay closer attention to what their children play and to talk about gaming at home.
Spillemyndigheden campaign film
The campaign’s main piece is a short film in which a child’s bedroom turns into a casino. Parents and professionals are directed to the StyrPåSpillet.dk platform, which covers gaming, gambling elements in games and gambling disorder, with advice on how to raise the subject with children.
The debate about children and digital media is often about screen time. But it is also important to take an interest in the content of the games and the mechanisms children encounter when they game.
Anders Dorph, Director, Danish Gambling Authority (translated from Danish)
Loot boxes under Danish law
The authority’s guidance on loot boxes and skin betting describes loot boxes as digital lucky bags. They are not automatically covered by the Danish Gambling Act. A licence is required only when a game combines a stake, an element of chance and a possible prize, and the authority assesses each case. Where a licence applies, operators may not accept stakes from anyone under 18.
Skin betting, where cosmetic in-game items serve as the stake or prize in betting, casino games or lotteries, can fall under the Act. No operator has applied for a Danish licence to offer it, according to the guidance, and the authority obtains court orders several times a year to block such sites. Unlicensed sites took 26% of Danish online gambling losses, The iGaming Europe reported on 26 October.
Casino Kids shopfronts
The authority has dressed 3 shopfronts in Aarhus (Bruuns Galleri), Odense (Vestergade) and Copenhagen (Købmagergade) as a fictional brand, “Casino Kids”. Each looks like a large advertisement for a Casino Kids opening. No such venue exists; the fronts point passers-by to the campaign and its message about gambling elements in games.
The campaign film runs on Meta, YouTube, TV2 Play and Folkeskolen.dk.
Source: Danish Gambling Authority
