Dixit will report directly to CEO Per Widerström and will oversee Corporate Strategy, M&A, and Business Development functions across the organization.
Industry Veteran Brings 15 Years of Strategic Leadership
The new Chief Strategy and Transformation Officer brings over 15 years of experience in corporate strategy, business development, and organizational transformation to Evoke. Dixit joins the company from Virgin Media O2, where he spearheaded the development and execution of the company’s growth strategy initiatives.
His career includes senior leadership positions at several prominent international organizations, including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture, and Deloitte.
Executive Leadership Comments on Strategic Appointment
"We are delighted to welcome Siddharth to evoke as our Chief Strategy and Transformation Officer," said Per Widerström, Chief Executive Officer of evoke plc. "Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organizations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan."
Dixit expressed enthusiasm about joining the company at this pivotal moment. "I am very excited to join evoke at such an important stage in its journey," he commented. "Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation."
Strategic Focus on Growth and Value Creation
The appointment comes as Evoke continues to execute its Value Creation Plan and focused growth strategy across its portfolio of established gaming brands. The company has demonstrated consistent quarterly growth under Widerström’s leadership, positioning it for continued expansion in key markets.
Dixit’s appointment to the Executive Committee signals the company’s commitment to strategic transformation and business development initiatives as it looks to capitalize on emerging opportunities in the global betting and gaming sector.
Meta Description: Evoke plc appoints Siddharth Dixit as Chief Strategy and Transformation Officer. The industry veteran brings 15 years of strategic experience to drive growth across William Hill, 888, and Mr Green brands.
