The agreement covers more than 36 tournaments spanning Europe, Asia, North America, and South America. The partnership will provide 1xBet with branding visibility across tournament venues in key markets including Italy, France, Brazil, Chile, Ecuador, Peru, and the United States. Tournament courts will feature the operator’s branding, while 1xBet will be authorized to use the ATP Challenger Tour logo in its marketing materials.
The ATP Challenger Tour represents a vital stepping stone for emerging tennis professionals working toward the ATP Tour. The circuit offers players competitive match experience and ranking points essential for career progression in professional tennis.
"This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage," a 1xBet representative stated. "The ATP Challenger Tour is where some of the most exciting talents in world tennis begin their journey, and we are proud to support this crucial level of the sport. By partnering with the ATP Challenger Tour, 1xBet aims to engage tennis fans globally and showcase our brand on a stage that is both competitive and inspiring."
An ATP Challenger Tour representative commented: "We are proud to partner with 1xBet, whose reputation and contribution to the sport perfectly align with our mission to organize tennis tournaments of the highest level."
The partnership builds on 1xBet’s growing presence in tennis sponsorship. Earlier this year, the operator became a partner of the Billie Jean King Cup, with that agreement running through 2026. The ATP Challenger Tour deal marks another milestone in the company’s tennis portfolio.
Simon Westbury, Strategic Advisor for 1xBet, has previously emphasized the value of sports partnerships in building trust between betting operators and sports fans. "Strategic sports partnerships, when done right, are a powerful handshake between brand ambition and fan trust," Westbury noted.
Beyond tennis, 1xBet maintains an extensive global sponsorship portfolio across multiple sports. The operator serves as the exclusive global betting partner of the International Basketball Federation (FIBA), supporting all FIBA National Team Competitions, including the FIBA Basketball World Cup 2027 and FIBA Women’s Basketball World Cup 2026.
In football, the company has partnerships with top-tier clubs including FC Barcelona, Paris Saint-Germain, and Lille, as well as Italy’s Serie A league. The operator also sponsors major African football competitions such as the Africa Cup of Nations (AFCON), CAF Champions League, CAF Confederations Cup, and the African Nations Championship (CHAN).
Other notable sponsorships include Volleyball World, the Professional Fighters League, and ESL, a leading esports tournament operator.
The Cyprus-registered betting operator has been expanding its sports sponsorship strategy as part of efforts to build brand recognition in both emerging and established regulated markets. The geographic reach of the ATP Challenger Tour partnership aligns with the company’s international growth objectives.
The 2025 ATP Challenger Tour calendar includes 215 tournaments with prize money ranging from $60,000 to $250,000, representing the 48th edition of the challenger tournament cycle.
About 1xBet
1xBet is a global betting operator offering sports betting and gaming services across multiple international markets. The company maintains partnerships with leading sports organizations and teams worldwide.
About ATP Challenger Tour
The ATP Challenger Tour is the secondary professional tennis circuit organized by the Association of Tennis Professionals. The tour provides a development pathway for players aspiring to compete on the ATP Tour.
