CBS Global Marketing has expanded its team with two strategic hires aimed at accelerating the growth of flagship brand Casino Kings, alongside its wider portfolio.
Chris Mawson joins as Head of SEO after most recently leading search at ICS-digital, where he specialised in driving growth for operators, affiliates and software providers.
Mawson will spearhead CBS’s organic search activities, overseeing SEO, GEO, content strategy and technical performance.
The Manchester-based firm has also appointed Paul McMorn as CRM Executive to strengthen its retention marketing capabilities.
McMorn brings seven years of experience in the sector, having built his career at industry leaders including Entain and BetVictor.
His new role will centre on driving retention and loyalty for CBS’s international player base.
Speaking on the appointments, CBS Global Marketing CEO James Dowd said:
“With Paul and Chris joining us, we’ve taken two significant steps forward in strengthening CBS’s development and enhancing our overall player experience. “We’re excited to see their work play a pivotal role in the company’s success.”
Chris Mawson: https://uk.linkedin.com/in/chrisjmawson
Paul McMorn: https://uk.linkedin.com/in/paul-mcmorn-7335a1148
About CBS Global Marketing:
CBS Global Marketing is a digital marketing agency based in Manchester, UK. It specialises in the iGaming sector, where it operates its own UKGC-regulated B2C brands including Casino Kings and 21BetsCasi
