Popular iGaming content provider BGaming is proud to announce a new partnership with PokerStars, marking a significant milestone in the company’s global expansion.
PokerStars is one of the world’s leading poker platforms and is owned and operated by Flutter Entertainment, one of the largest operators in the iGaming industry. This deal will ensure significant exposure for BGaming, with PokerStars attracting millions of players daily.
As part of the deal, PokerStars’ players will receive access to BGaming’s entire portfolio, including hits like Merge Up, Gemhalla, Wild Cash x9990, and others on the platform. BGaming’s portfolio is divided into three distinct worlds: #Casual, #Classic, and #Entertainment, all of which will be made available on PokerStars’ platform.
The partnership sets a strong precedent for BGaming in 2026 as it continues to expand its global reach and position itself as one of the most creative content providers on the market.
Olga Levshina, CCO at BGaming, said, “This deal with PokerStars will provide massive exposure for BGaming and help us strengthen our presence in key regulated markets.
PokerStars has built a strong reputation as a leading operator over the years, and we’re thrilled to bring our content to more players worldwide”.
Industry Perspective
BGaming’s partnership with PokerStars represents a strategic distribution milestone for the content provider, securing access to one of the industry’s largest player bases. The integration with Flutter Entertainment’s flagship poker platform provides BGaming with exposure across multiple regulated markets where PokerStars holds licenses.
The deal reflects the broader trend of major operators diversifying their casino content libraries to complement core poker offerings. PokerStars’ expansion into casino gaming has created opportunities for content providers like BGaming to reach poker-focused audiences with slot and table game portfolios.
For BGaming, the partnership strengthens its position among tier-one operator relationships and validates the studio’s portfolio appeal across different player demographics. The full portfolio integration, spanning BGaming’s #Casual, #Classic, and #Entertainment categories, suggests PokerStars views the provider’s diverse content range as complementary to its existing casino vertical.
