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Home » Michigan Online Gaming Revenue Hits $346.13m in July

Michigan Online Gaming Revenue Hits $346.13m in July

Marta Sander by Marta Sander
August 26, 2026
in Financial Report
Reading Time: 4 mins read
Michigan operators reported $346.13m in combined July gross receipts, with iGaming adjusted revenue up 23.6% year on year and $63.3m paid in state taxes.

Michigan operators reported $346.13m in combined July gross receipts, with iGaming adjusted revenue up 23.6% year on year and $63.3m paid in state taxes.

Michigan’s 15 licensed online operators reported $346.13m in combined gross receipts for July 2026, a 1.4% increase on June, according to the Michigan Gaming Control Board (MGCB).

iGaming produced $302.77m of that total and online sports betting $43.36m. Combined adjusted gross receipts (AGR), the figure state taxes are calculated on after promotional deductions, came to $321.42m.

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iGaming carries the month

iGaming AGR reached $290.65m, up 23.6% on July 2025 and 0.5% on June. Online casino accounts for 90.4% of Michigan’s combined adjusted online revenue, the dominant position it has held across the MGCB’s monthly reports since the market opened in January 2021.

All 15 authorised commercial and tribal operators offered iGaming in July. Only 13 offered online sports betting.

Suppliers are still adding online casino content to the state. Evolution launched Crazy Time in Michigan in July, making the state its fifth live casino market in the US and adding another high-margin format to a vertical already generating close to $300m a month in adjusted revenue.

Sports betting revenue up, handle down

Online sports betting AGR was $30.77m, a 52.7% increase on June and 28.8% higher than July 2025. Handle moved in the opposite direction. Michigan bettors wagered $355.2m in July, down 3.0% on June.

The divergence is a hold effect. Gross receipts of $43.36m on $355.2m of handle give a gross hold of 12.2%, well above the 8% to 9% books typically report over a full year. July is the thinnest month in the US sporting calendar, with no NFL, NBA or NHL fixtures, leaving baseball, soccer and futures markets to carry volume. Small books of business on those markets swing sharply, and a favourable month for the sportsbooks produces exactly this pattern of falling turnover and rising revenue.

The $12.59m gap between sports betting gross receipts and AGR also shows how much operators are still spending on promotional credits, which are deductible in Michigan before tax is calculated.

What the state and the cities collected

Operators paid $63.3m in state taxes and fees for July: $61.2m from iGaming and $2.1m from online sports betting. The imbalance reflects Michigan’s rate structure, where online casino is taxed on a graduated scale topping out at 28% of AGR while online sports betting sits at a far lower flat rate.

Detroit’s commercial casino licensees submitted $14.09m to the city in wagering taxes and municipal service fees, split between $13.5m from iGaming and $591,247 from online sports betting. Tribal operators paid $8.4m to their governing bodies.

Michigan is one of a minority of US states with a regulated online casino market, a distinction that research published this month connected to where searches for gambling addiction support cluster, with eight of the ten highest-intensity states having no legal online casino offering.

The tax question sitting over the numbers

Governor Gretchen Whitmer’s FY2027 budget proposed raising the top iGaming rate from 28% to 36% for operators with annual AGR above $185m, and introducing a per-bet charge on online sports wagers of $0.25 for the first 20 million bets a year, rising to $0.50 after that. The same package proposed removing the promotional play deduction for sportsbooks, valued by her office at $21.1m a year. Together the measures were projected to raise around $195m annually.

None of it takes effect without implementing legislation from the state legislature. The per-bet structure follows the model Illinois introduced in July 2025, and its adoption in a second large iGaming state would give other budget committees a template to copy.

On July’s figures, a 36% top rate applied to the largest operators would cut into a market where iGaming already delivers 97% of the state’s online tax take. The next few monthly reports will show whether the football calendar lifts sports betting handle back above June’s level, and whether Michigan’s tax package reaches a vote before operators lock in promotional budgets for 2027.

Source: Michigan Gaming Control Board

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Marta Sander

Marta Sander

Marta Sander has reported on sports betting technology in European markets for more than 10 years. Her beat runs from Sportsbook platforms and in-play betting to odds feeds, betting APIs, risk management, trading tools and data partnerships. She checks every figure against its primary source and states its period.

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